Sales

By ROGER BOSTDORFF Several years ago in February, I received an email from a banker friend of mine. He had

Today’s business climate has plenty of challenges, not the least of which is retaining good employees. Below are some suggestions

By Roger Bostdorff Several years ago I was presenting to a National Association’s Annual Conference near Las Vegas. The presentation

By ROGER BOSTDORFF Wood County currently has an unemployment rate of 2.9 percent. Full employment is defined at 3 percent.

By Roger Bostdorff The definition of business insanity is … doing the same thing and expecting different results. It is

By ROGER BOSTDORFF I sat through a Zoom call this morning entitled “Crisis and Recovery: How to market your business

By Roger Bostdorff There are two terms used that describe two different types of selling. You have “farming,” which is

By Roger Bostdorff I have had multiple clients engage my services to evaluate their company’s sales process. Some of these

By ROGER BOSTDORFF I affectionately call a chiropractor the “bone crusher.” I have been utilizing chiropractic service since I was

By ROGER BOSTDORFF We go to the doctor for a physical when we feel just fine. Why? The reason is

By Roger Bostdorff This is a review of an analysis done by McKinsey & Co. Do you see your sales

By ROGER BOSTDORFF Recently I was engaged by a local Hardware store to assess their marketing approach.  They wanted an

By Roger Bostdorff   If your answer to the question above is “commodity,” then perhaps you should consider the following

By Roger Bostdorff   I affectionately call a chiropractor the “bone crusher.” I have been utilizing chiropractic service since I

By Roger Bostdorff Much of the geography that will see and read this article is farm country. So allow me

By ROGER BOSTDORFF As many organizations cycle through the planning and execution process for the new year, it’s not uncommon

By ROGER BOSTDORFF I started B2B Sales Boost 12 years ago last January. The theory behind my consulting company was