POSTMASTER: TIMELY MATERIAL. PLEASE EXPEDITE. Standard Mail U.S. Postage Paid Tiffin, OH 44883 Permit #88 Celebrating 15 Years of Service JUNE 2009 Vol. 15 No. 6 Published and Owned by Schaffner Publications, Inc. “The Business Voice of Erie, Huron, Ottawa, Sandusky and Seneca Counties” INSIDE THIS MONTH Selling Jelly Doughnuts ........2 My Job, Your Job .........................7 Living Trusts: Fact & Fiction ...9 Understanding Valuation ........ 15 The Well-Booked Business ......... 18 IT: How to Talk PC ............ 19 Sales Priorities Aligned with Pay Plan? ......... 21 FOCUS ON THE MARBLEHEAD PENINSULA as Water Plant Superintendent. All certified employees of the Water Department maintain ongoing Continuing Education as required by the Ohio EPA to maintain their Water Certification. The plant itself has an EPA filter rating of 400 gallons per minute per square foot area; this gives the plant a capacity of 384 gallons per minute or 552,960 gallons per day. The average daily production for the year was 127,113 gallons, which is 22.9% of our daily rated capacity. The average monthly production was 3,866,343 gallons, which is 23.3% of the monthly rated capacity. The maximum production day this year was July 4th with 320,500 gallons, which is 57.9% of the daily rated capacity. Accordingly, the maximum production month was July with 6,930,100 gallons produced, which is 41.7% of our monthly rated capacity. Currently, there are 614 active taps on the water system. This is an increase of 14 from our previous year. However with our current applications for tap connections, the number could rise to 651 taps. The Village of Marblehead Water Department has plenty of capacity to take on additional growth. Financially, the Water Department continues to be sound, in spite of the many challenges placed before it. The Water Revenue Fund is operating within its projected budgets and continues to support itself in compliance with state laws. Next spring we will begin construction on a new solids contact clarifying tank that will work in tandem with the existing clarifier to assure our production capacity of 400 gallons per minute. This project is being done due to a requirement from the Ohio EPA that all systems have sufficient components to assure redundancy in the event of equipment failures. Previous projects have been completed along these same requirements, including installation of new feed pumps. Milan Chamber of Commerce State of the Village of Marblehead From an address given earlier this year by Mayor Jacqueline A. Bird Village of Marblehead The year 2009 celebrates the 118th Anniversary of the incorporation of the Village of Marblehead. On January 2, 1891 our fore-fathers, through hard work, dedication and belief met their goal of incorporation with the establishment of our municipality. By April of 1891, the Administration was formed with: Mayor—Winslow Griesser; Pres. Pro Tem—Tim Larkins; Councilmen— Henry Pokey, John Burns, Jerry Tracey, William Schmidt and Dan Griesser; Village Clerk—George Eberwine; Legal Advisor— Solomon Slauss One of the first plans of action was to develop Village Departments and build a Village Jail which opened December 7, 1891. Thus the dream for the village began and continues to this day, 118 years later. Though the names have changed over the years, the goal remains consistent with our fore-fathers to sustain our prominent commonwealth as an enduring place to dwell, work, and visit for current and future generations. This mission is deeply seeded in the soul of each elected official, employee, volunteers, resident and visitor to the municipality. Though funding and staffing remains at a minimum, and growth and cost continues to rise, the Village of Marblehead held steadfast in 2008. Our sole Utility remains the Village Water Department. The Water Plant is in excellent condition and continues to provide top quality water to residents and visitors. This is the result of the ongoing efforts of our employees and elected Board of Public Affairs. Our current Board Membership consists of President Robert Boytim, George Danchisen, and Tom Bird. Bob Biers continues to lead the department Fostoria Area Chamber of Commerce Genoa Chamber of Commerce www.ncbj.net Bellevue Area Chamber of Commerce Along with the new clarifier, we will also be constructing a new chemical feed system that incorporates the required equipment redundancies, a new block building for activated carbon storage and feed system, and other equipment upgrades necessary to meet state standards and all Ohio EPA requirements. These upgrades are all a result of EPA requirements and are being done to not only comply with all requirements, but to also assure that we will be able to continue delivering a quality product to our customers. Continued on page 3... Vermilion Chamber of Commerce We’re a proud member of the following: Elmore Chamber of Commerce Huron Chamber of Commerce Put-in-Bay Chamber Oak Harbor Area of Commerce Chamber of Commerce Chamber of Commerce Erie County Chamber of Sandusky County of Commerce Marblehead Peninsula Norwalk - Huron County Tiffin Area Chamber Willard Area Chamber Port Clinton Area Chamber of Commerce Chamber of Commerce Chamber of Commerce of Commerce of Commerce 2 June 2009 North Coast Business Journal proudly stating their benefit; what they’ll get from the purchase. What they really want to hear is: a. Shop when it’s convenient for you, not us. b. You won’t get the wrong medicine -- your important prescription will be filled accurately c. Your money is safe here – Don’t take our word for it, it’s insured by your federal government d. You can use this right out of the package. Retailers aren’t alone with benefitdeficient ads. How about these real estate claims: a. New carpeting b. Two full baths c. Attached garage What do these mean to a prospective home buyer? a. A fresh start - no hidden food/pet hair/unwanted materials buried in the nap or padding b. No more waiting in line for the shower every morning c. You won’t get wet/hot/cold on the way to your car. Now I admit these examples are a bit simplistic and even a bit pedantic, and I know real estate ads are short on space and that agents personally help make that “leap” for the prospect. But hopefully these examples illustrate that every advertiser needs to go beyond the obvious and apparent things about their product or service. They need to get deeper -- to the next level – to the very core of the product. Remember the old rule “sell the sizzle, not the steak?” In fact, we teach the Product “P” of marketing in just that way. We try to illustrate the various levels of “Product” with this illustration: The very center, the core of this illustration, is the benefit the consumer desires. It’s the solution to their problem. It’s why they’re buying www.ncbj.net Selling Jelly Doughnuts? (Don't forget to tell 'em about the jelly.) By Jeffrey H. Bryden, Editor “That’s a dumb headline,” my mother-in law “G.G.” told me. “Who would try to sell jelly doughnuts without mentioning the jelly?” She’s right, of course. Not that my headline is stupid – I hope – but in her assertion that no one in their right mind would omit mentioning something as important as the jelly in a jelly doughnut. So what’s my point? Simply that marketers often can get too close to their product and not close enough to the customer. They get hung up on all the product (the doughnut) and neglect to mention what benefits (the jelly) the product can bring to the buyer. In my marketing classes at BGSU, I try to implant this idea using the old saying that “People don’t buy features, they buy benefits.” I tell them that “People don’t want a detergent with ‘bleach, brighteners and borax.’ They want what that detergent will give them – whiter, brighter, bettersmelling clothes.” Look at today’s car ads touting “rack and pinion steering?” Does anyone even know what this is? Most carbuying consumers don’t. A little research will reveal that this frequently-used claim refers to a pair of gears design to improve vehicle response and steering feel. As a prospective car buyer, do you want “rack and pinion steering?” Do you really care about the mechanical intricacies of how, mechanically, this works? Or do you want “better handling and vehicle response?” Pick up today’s newspaper and peruse the ads. See how many advertisers are overlooking the real reasons people buy things –they talk about product features, not the benefits delivered by the product or service. Here are a few features from recent retail ads: a. Open 24 hours b. Licensed pharmacists c. Member FDIC “The Business Voice of Erie, Huron, Ottawa, d. Batteries included Sandusky and Seneca Counties” Why make the 205 S.E. Catawba Road, Suite G, prospective customer Port Clinton, Ohio 43452 do the work of 419-734-4838 • Fax 419-734-5382 translating these? Of deciphering your ad shorthand? Of stopping Publisher JOHN SCHAFFNER to ask “what does that Editor JEFFREY H. BRYDEN mean to me?” Make This e-mail address is being protected from spambots. You need JavaScript enabled to view it that leap for them – by Director of Sales DAVE KAHLER This e-mail address is being protected from spambots. You need JavaScript enabled to view it Creative Services Manager Accounting Manager Layout & Graphic Design Circulation Manager HEIDI RIFE This e-mail address is being protected from spambots. You need JavaScript enabled to view it CINDY CONSTIEN This e-mail address is being protected from spambots. You need JavaScript enabled to view it JENNIFER DAUBEL This e-mail address is being protected from spambots. You need JavaScript enabled to view it BRUCE DINSE the product or service. (It’s the “jelly.”) The next level is the “Actual Product” itself – with all the features that are apparent or inherent in it: flavors/ colors/sizes/packaging/design/brand name. This is what they have to buy to get the benefit they desire. (It’s the “doughnut.”) The outermost layer is where many marketers have to go to sell products that are perceived as “undifferentiated” or too similar to the competition. This level is called the “Augmented Product” level – where non-product benefits (often services) are added to make the offering stand apart from the competition. Note though, that the success of anything added at this level is dependent upon the core benefit being delivered first and foremost. No one cares about free delivery and installation of an air conditioning unit if it can’t properly cool their house. (The augmented layer is like the icing on the doughnut.) It’s a nice final touch; it looks and tastes great. But don’t forget why people are buying your doughnut in the first place. Tell them about the jelly. Credit: Principles of Marketing, 12/ E, Kotler & Armstrong, Prentice Hall/Pearson Education 2008 Small Business Basics Seminars Set for June The Ohio Small Business Development Center at Terra Community College is offering free, two-hour seminars, “Small Business Basics,” that will answer questions about starting, buying or expanding a small business. This seminar will take the confusion out of your efforts and help you avoid costly mistakes and unnecessary steps. Learn the basics of: name registration, licensing, taxes, zoning, business entities, employees, insurance, financing and business planning. The June schedule is: Wednesday, June 3 – 9:30 to 11:30 a.m. Ottawa County Improvement Corporation (conference room), 8043 W. S.R. 163, Oak Harbor Wednesday, June 10 – 9:30 to 11:30 a.m. Tiffin Area Chamber of Commerce (conference room), 62 S. Washington St., Tiffin Wednesday, June 17 – 9:30 to 11:30 a.m. Erie County Chamber of Commerce (conference room), 225 W. Washington Row, Sandusky Wednesday, June 24 – 4:30 to 6:30 p.m. Terra Community College (Building B, Room 101), 2830 Napoleon Road, Fremont These events are free and open to the public. To register or for more information, call Bill Auxter, Director of the Ohio Small Business Development Center at Terra Community College, toll-free 800826-2431 or 419-559-2210. Or contact him by email at This e-mail address is being protected from spambots. You need JavaScript enabled to view it . North Coast Business Journal is owned and published monthly by Schaffner Publications, Inc., and is mailed free to chamber of commerce members in a five-county area: Erie, Huron, Ottawa, Sandusky, and Seneca counties. The editorial deadline is the 25th of each month, with the advertising deadline the end of each month. No part of this publication may be reproduced or transmitted in any form without the expressed, written consent of the Publishers. We welcome submissions from readers in the form of letters, articles or photographs, although we reserve the right to edit and condense any articles submitted. Submissions should be sent to the editor at the above address. Include a stamped, self-addressed envelope if you would like an item returned. We prefer material (copy & photos) to be submitted electronically. www.ncbj.net "Marblehead" continued from cover... President Pro Tem John Starcher continues to be the Village Liaison to the BPA and Water Department. As since first elected, Councilman Starcher continues to serve the village “above and beyond” his role in all areas including various committees and acting mayor. Because of his efforts, along with our Board of Public Affairs, Water Superintendent and employees, our sole Utility offered by the village remains strong and sound for future generations. All are applauded for their efforts. The Marblehead Fire Department continues to provide superior service to our community and surrounding area under the strong leadership of Chief Doug Waugh. In 2008, the department had a total of 26 active members. This membership included 2 Paramedics, 1 Intermediate EMT and 12 Basic EMTs. The department currently has 1 member, Blake Molnar, enrolled in Paramedic School with a graduation date in 2010. In 2008 our membership unselfishly served our community by responding to calls, saving lives and putting out fires. As of December 18, 2008 the department breakdown included 79 fire responses, 349 EMS responses, 29 combined EMS/fire responses, 39 mutual aid responses received, and 37 mutual aid responses given. Through fund raising efforts of the Department Association a 1994 Braun Ambulance was purchased and put into service for the community. Additionally, an Air Compressor and Cascade System were obtained to assist in filling self contained breathing apparatus units. Goals for 2009 include the purchase/ replacement of Turn Out Gear, Fire Hoses and Air Tanks. Additionally, the department will continue with Grant Research to secure a new Cardiac Monitor and Defibrillator. 2008 also marked a special anniversary for the department’s most senior member. Honorary Fireman, Michael J. Pepon celebrated his 50th Anniversary with the department. In his honorary status, Michael Pepon continues to serve through participation in department meetings, fund raisers, and special events. I acknowledge and commend Michael Pepon for his years of service to the Village of Marblehead. May he and all of our members remain an example for years to come as they serve with unselfish devotion to our fine community. The Police Department continues to serve out community under the professional leadership of Chief Greg Fultz. Currently the Police Staffing consists of 3 Full Time Officers, 1 Reserve Officer, and our K-9 Dog Alex. The goal is to bring our department up to full staffing with the hiring of an additional officer by February 2009. At times when have been short or in need of mutual aid, the Danbury Township Police Department has consistently been available to provide back up. On behalf of the Village of Marblehead, I thank Danbury Township North Coast Business Journal Chief Meisler, his staff and the Danbury Township Trustees for this unconditional service. We are fortunate to live in a community with mutual assistance being first and foremost for the health, welfare and safety of all. For both Police Departments, I hold the utmost respect and I thank you for your true commitment to community service for the village and township. In 2008, the Police Department responded to 1001 calls for service. This is a decrease of 255 calls from 2007. A total breakdown includes: 410 traffic stops, 187 traffic citations issued, 223 traffic warnings issued, 158 criminal charges issued, 127 drug charges issued and 44 mutual aid assistance to Danbury Township Police. Additionally, the department participated in various K-9 School searches and community demonstrations in Ottawa and Erie Counties .This year, the Police Department hosted the Village Easter Egg Hunt, Memorial Day Parade and Ceremony, the Village Christmas Tree Lighting, and their 3rd Annual Reverse Raffle. Improvements in the department included the purchase of a 2008 New Police Cruiser, In-Car Video Camera Systems, LED Light Bars, 1 new Radar Unit and new Decals for the current cruisers. Goals for 2009 include the purchase of another Police Cruiser, replacement of Bullet Proof Vest and Police Tasers. It is noted the department had zero injuries in 2008 and hopes to continue that trend through ongoing training. I thank Chief Fultz and his staff for their unselfish dedication to the Village of Marblehead. The area of Streets and Maintenance continues to provide quality service under the guidance of Street Commissioner Bryan Lucas. Street Commissioner Lucas is the only full time employee in this area. With the much needed assistance of 2 part time employees, Street Commissioner Lucas and his crew are responsible for road repairs, cemetery and park maintenance, tree trimming, snow plowing, leaf removal, equipment repairs and the list goes on. Additionally, under the guidance of Councilwoman Angie Kukay, Street Commissioner Lucas has been the Village Representative to the Ottawa County Monthly Safety Meetings. This participation not only provides shared safety education for all village employees, but also makes the village eligible for a Bureau of Workmen’s Compensation Discount. In this area, Councilwoman Kukay is also tracking monthly Safety In Servicing for all village employees. This dedication has improved our Safety Plan for all employees with a savings to our budget. In regards to Maintenance, Streets and Parks, Councilman John McDonald has worked closely with the department to oversee some 2008 improvements. Our employees repaired 4 Storm Sewers, reset and straightened approximately 100 June 2009 3 4 June 2009 North Coast Business Journal www.ncbj.net who are Chairman Hal Clagg, Vice Chairman Steve Watts and Richard Zembela. Other commission members include Councilwoman Danis Putzbach and the Mayor. This group has the difficult task of enforcing our Zoning Regulations and I thank them for their time and dedication to the Village. In 2008, Zoning Permits were issued for 10 houses, 8 additions to houses, 4 accessory buildings, 4 fences, 2 signs, 2 flood plain revisions and 3 Waterfront Developments. Over the last few years with the growth and development of the area, it has become more evident of a need to establish a set hour position for the Zoning Inspector. Based on this need, the Finance Committee reviewed the request and was able to establish this position in our budget on a part time status. This position will not only be that of Zoning Inspector, but will also include the role of Records Commission as regulated by law. Additionally, this position way also be able to assist our Fiscal Office as deemed appropriate. As we grow, we are attempting to meet the needs of the public. If all goes as planned, official Office Hours will be announced by the village and Mr. Hruska in early 2009. The Administration thanks Mr. Hruska for his commitment to his role and looks forward to his regular hours with the village. It is also noted in this area that Councilwoman Danis Putzbach has begun work with the task as Village Representative for the 2010 Federal Census. With the assistance of our Zoning Inspector, Water Department and BPA members, information has tomb stones in Clemons Cemetery, trimmed trees throughout the village, prepared the Public Baseball Fields for 50 plus games, prepared the village for the Lakeside Daisy and Perch Festival, completed road repairs, outfitted two Police Cruisers for use and installed K-9 Vehicle Equipment at a major savings to the village. Street Commissioner Lucas has also worked closely with Councilman Starcher in the restoration project at Radar Park. The engineering study has been completed, and we are going to be in the process of requesting proposals from contractors for the completion of the building renovation. This is being done partly to give us a safe and secure place for the storage of village records, as well as village park and recreational equipment. It will also enhance the appearance of this structure which sits in a public park for our community and is directly at the entrance to the village. Other goals for 2009 continue with the repairing of Stone Street and Storm Sewer repairs. The Street Commissioner and Maintenance Department have a never ending list of jobs and frequently are under fire with limited funding. The Administration recognizes their efforts and thanks them for their dedication for a job well done. Bob Hruska continues as the Marblehead Zoning Inspector and the Marblehead Representative to the Regional Planning Commission. This year, Zoning Inspector Hruska will serve as the Commission President. This is a first for the Village of Marblehead. Mr. Hruska also serves as the Secretary to the Village Planning Commission. The Village Planning Commission includes three citizen volunteer members QuickCare for minor injury & illness Emergency QuickCareSM Provides: Use Firelands Emergency QuickCareSM when your Primary Care Physician is Not Available: Fractures, sprains and strains Respiratory infections Minor injuries Minor lacerations Skin conditions Infections Minor illness EMERGENCY SM Fast and convenient care for minor injuries & illnesses Open daily from 1 pm –11 pm and provides a 9-bed unit You will be seen by one of the Emergency Room physicians on our staff, all of whom are Board Certified in Emergency Medicine All nurses are trained in Emergency Medicine Full Emergency Services are available if more medical attention is needed (Emergency transport would not be needed since you are already in the Emergency Room) Firelands Regional Medical Center now provides SM Emergency QuickCare, a special treatment area in our Emergency Center designed for the quick and convenient treatment of minor injuries and illnesses. Emergency QuickCareSM 419-557-7455 www.firelands.com www.ncbj.net already been submitted and will continue to be submitted as required by our government. This project is of great importance fiscally to the village. I thank Councilwoman Putzbach for overseeing this project. In the area of Finance, Fiscal Officer Kim Watts is the Key Leader for the Village Administration and the Board of Public Affairs. Mrs. Watts participated in our regular State Audit for the year ended December 31, 2006 and 2007. This itself was a laborious task. Though this was her second audit, it was her first audit with her own records since her employment with the village. However, Mrs. Watts displayed her professionalism and knowledge in her role and the few areas of noncompliance were quickly corrected with no findings of recovery by the state. The audit process continues to be a learning experience for the Village Administration, but with Mrs. Watts’ financial expertise, the village remains compliant with state regulations. Additionally, with the Administration being in part time status, and most with full time jobs, Mrs. Watts remains the center point of the village. She truly remains the heartbeat of the village and a major asset to the Administration. Her efforts are acknowledged and appreciated by all for a job well done. We additionally acknowledge and thank her Part Time Assistant Hillary Newman for her commitment to the village. The dedication of both of these women is 100%. Mrs. Watts also plays a major role with the Finance Committee under the direction of Councilwoman Mary Glovinsky and the Safety Committee under the direction of Councilwoman Angie Kukay. In 2008 those noted were able to work with our North Coast Business Journal Insurance Agent to reduce the cost of Village Health Insurance by over 30%. These savings were then used to increase wages as we continue to work towards bringing employee compensation in line with other villages in Ohio. The goal remains ongoing in efforts for fair compensation and employee retention. With that, the budget and appropriation process also included department heads to review expenditures and budget requests. This team effort by all provides a better knowledge and understanding of what we have and how we are able to best use our funding. The efforts of all are commendable. 2008 brought about our 5th Annual Lakeside Daisy Festival under the direction of Councilwoman Reba Bishoff. This year, the festival was bigger and better than ever with the assistance of the Ohio Department of Natural Resources, La Farge North America, The Marblehead Bank, Many Village businesses and a group of dedicated volunteers. This group, “Daisy Day Incorporated” remains a nonprofit organization with the mission of beautification and renovation of James Park with all proceeds going to the Park Improvement Fund. The current goal with the village is the renovation of the James Park Restrooms. In working together, the village has applied for a Nature Works Grant to defray cost. Hopefully, by joint effort the goal of the renovation will be met. At our December Meeting, with much sadness, the village accepted the resignation from Council by Reba Bishoff. Mrs. Bishoff accepted employment where she is unable to hold an elected position. Mrs. Bishoff was a key team member and this is a major loss for our Administration. However in community spirit, Mrs. Bishoff has agreed to volunteer her efforts June 2009 5 with The Daisy Festival. We thank Mrs. Bishoff for her years of service to the village and wish her all the best in her future endeavors. From a Legal Standpoint, the village continues to contract with the Law Firm of Kocher & Gillum. Our Solicitor James Barney continues to offer sound legal advice and provides excellent representation on behalf of the Village of Marblehead. Solicitor Barney continues to prepare our legalization and is an excellent source of legal direction. Mr. Barney has a true interest in the village and is a major asset to our Administration. I thank Mr. Barney and his firm for their excellent service and legal representation. As in 2008, The Administration will continue to build on past efforts. We will focus on ongoing infrastructure improvements. We will focus on employee compensation and retention. We will focus on meeting the needs of the village with our continued growth. This Administration vows to evaluate each situation and act in the most viable means for the health, safety, and welfare of its employees, residents, and visitors. The goal established with our fore-fathers in 1891 continues in 2009 as we seek to retain the Village of Marblehead as a prominent commonwealth of opportunity for all. May the year 2009 be prosperous in meeting our goals for our current residents and future generations. May God Bless the Village of Marblehead, Township of Danbury, County of Ottawa, State of Ohio, and the United States of America, now and always. MAY PAINTING INC. Family Owned and Operated Since 1933 Memorial Hospital Foundation Dedicates Gorman Healing Garden Last week, the Memorial Hospital Foundation dedicated the “Gorman Healing Garden,” honoring Al and Diane Gorman for their countless hours of service to the hospital and the community. “Al is one of the most caring, thoughtful, sensitive people I know. He truly sees the best in everyone, and is there when you need any kind of help. He has mentored numerous teens, several of whom returned to visit him as adults. He would give you the shirt off his back if you needed it. His sense of humor is unmatched, except perhaps by Diane. They complement each other well and are delightful to be around. His family comes first….” Together, they became involved in many community groups and charity organizations dedicated to the betterment of life for both adults and children, while becoming a positive and effective influence for others. Their legacy, like the garden, will far outlive them. Serving Commercial & Industrial Accounts In NW Ohio Specializing in: STANDARD ARCHITECTURAL & MULTICOLOR COATINGS WOOD FINISHING VINYL WALLCOVERING WATER REPELLENT COATINGS TWO COMPONENT EPOXY & URETHANE SYSTEMS WATER AND SAND BLASTING “Professional Painting Pays” 419-332-1363 446 N. Wood St., Fremont, OH 43420 Toll Free 800-797-6252 www.maypainting.com Get The Latest Business News at www.ncbj.net 6 June 2009 North Coast Business Journal June 11 Program Committee, 8:00 am, Chamber office Board of Directors, 4:00 pm, Chamber office June 20 Bike-A-Fair, Main Street, Noon - 9:00 pm, GOBA opening ceremonies Employer’s Practices Committee 8:00 am, Chamber office June 18 Oak Harbor Area Chamber of Commerce June 18 July 3 Board Meeting June 26 Fireworks & Auction June 30 June 2 Success at Work Workshop “Overcoming Obstacles” Presenter : Joan Washburn, Chamber Conference Room 8:30 am– 10 am Business After Hours Hosted by Fairway Villas at Catawba Island Club 5 p.m. – 7 p.m. Port Clinton Area Chamber of Commerce June 17 www.ncbj.net Presenter: Joan Washburn, Chamber Conference Room 8:30 am – 10:30 am Main Street ER Meeting Chamber Conference Room 9 am Business Expo Chamber Business Showcase Catawba Island Club 4 - 7 p.m. Main Street Board of Directors Chamber Conference Room 8 a.m. Chamber Foundation Reverse Raffle Camp Perry Club House 6 p.m. Downtown Business Meet and Greet Chamber Office 8 – 9 a.m. CHAMBER CALENDAR Bellevue Area Chamber of Commerce June 4 Luncheon Meeting Noon, The Willows Huron Area Chamber of Commerce June 26 “A Taste of Wine and Roses.” 5:30 to 8:30 p.m. Barnes Nursery, 511 Cleveland Road West Marblehead Peninsula Chamber of Commerce June 4 June 18 Directors Meeting 7:00 at Otterbein North Shore Business After Hours Hosted by Camp Runinmuck 5 to 7:00 Norwalk-Huron County Chamber of Commerce June 6 SBDC/Chamber seminar: S.W.O.T. Analysis for Your Business 8:00-9:00 am, Chamber, Free, RSVP requested Chamber Information Breakfast for non-members 7:30-8:30 am, Chamber, Free, RSVP requested June 13, 27 Farmers Market & Sidewalk Extravaganza 9:00 a.m. to 1:00 p.m. Erie County Chamber of Commerce June 9 Annual “Schmooze Cruise” Sponsor: BAS Broadcasting Boarding at 5:30 p.m. RSVP’s required, 419.625.6421 No charge for the program. June 25 Fostoria Area Chamber of Commerce June 9 Ladies Golf Classic Lakeland Golf Course: Breakfast/caddy auction @ 8 a.m. Tee time at 9 a.m. Business After Hours Cellular Central 7:30-9:00 a.m. June 10 June 18 FACC Board Meeting Noon Fostoria Community Hospital Sandusky County Chamber of Commerce June 11 Business After Hours 5 to 7 p.m., Bowlus Trucking, Sandusky River Poker Run, Jimmy Bukketts Memory Marina Proceeds: Chamber Foundation Registration begins at 9 a.m. Agricultural Committee Meeting 7:30 a.m., Chamber office Foundation Board Meeting, 1:30 p.m., Chamber office Ambassadors Meeting, 8 a.m., DaVinci’s Coffee House Board of Trustees Meeting, 7:30 a.m., Chamber office June 16 June 4 June 13 June 6, 13, 20 Port Clinton Farmer’s Market Adams Street Park 8 am –Noon June 6 American Motorcycle Association Vintage Bike & All Harley Bike Show Madison Street – 11 am – 3 p.m. Chamber Board of Directors Meeting Chamber Conference Room 8 am Membership/Marketing Committee Meeting Chamber Conference Room 9 am June 9 Success at Work Workshop “Improve Your Efficiency” Presenter: Joan Washburn, Chamber Conference Room 8:30 – 10 am Chamber Workshop Presented by CMP Ida Rupp Library – 8 am Chamber Ambassadors Committee Meeting – Noon “Frontline Service Pro” Presenter: Scott Brown Service Excellence Experience Ottawa County Resource Centre 9 am– 11 am Or 2 p.m. – 4 p.m. June 13-16 Annual Chamber ARTS & CRAFTS SHOW Downtown 10 am – 5 p.m. Success at Work Workshop “Take Action” June 16 June 22 June 23 June 24 YOUR COMMUNITY BANK Providing Financial Solutions for Everyday Life FREE Checking FREE Online Banking Personal Checking Commercial Checking Overdraft Privilege Passbook Savings Statement Savings IRA Retirement Plans 24-Hour ATM Access VISA Credit/Debit Cards Home Loans Construction Loans Home Equity Lines of Credit Investment Property Loans Personal Loans TouchTel 24-hour Telephone Banking June 8 Tiffin Area Chamber of Commerce June 18 Annual Golf Outing Mohawk Golf Course. 11:30 Shot Gun start. To register 419-447-4141. 2nd Annual Tiffin Art Festival 9 am to 6 pm Heidelberg University, Business Workshop Office 2007 – What’s New? Session I: 7:45 – 9:45 am Session II: 10:00 – Noon N. Central Educational Ctr. Limit 20/Session 419-447-4141 June 20 June 25 June 10 Member FDIC 1840 E. Perry St., Port Clinton (419) 734-5568 207 W. Washington Row, Sandusky (419) 626-5576 427 Main St., Huron (419) 433-2437 Also Serving: Lorain, Avon and Amherst Vermilion Area Chamber of Commerce June 18 June 19-21 Third Thursday Bands throughout town Festival of Fish Willard Area Chamber of Commerce July 22 Annual Golf Outing Willard Country Club www.firstfedlorain.com June 16 www.ncbj.net North Coast Business Journal June 2009 7 Legal By Jeff Roth When it comes to estate planning, we each have our job and duties to complete a valuable estate plan. I thought I might list areas in which the attorney and the client each have to concentrate on to produce a quality end product. THE ATTORNEY When it comes to the attorney, here are areas of concern and action: 1. FACTS, CONCERNS AND TRUTH DETECTING. Anyone can prepare documents. It is the job of the attorney to learn as much about the family unit as possible. We must look through the niceties to determine just how the family relates to each other. We must look into future generations to determine if they can continue the business or it should be sold. We must glean from your conversations, your values, your desires, and how each member of the family fit into the family puzzle. The more we learn about you, the more we can design a plan to protect you, your assets and your future generations. 2. PLANNING AND DRAFTING. After we have a sense of your goals, it is our job to create an estate plan that will obtain those goals. We may suggest limited liability companies, partnerships or other estate planning vehicles that you have not considered. These entities will protect your assets and allow multiple ownership among siblings or in more than one generation. The attorney then must prepare the documents that will accomplish all of the above. We cannot allow short cuts. The purpose of many pages is to provide protection against future laws or problems that you may not be aware. 3. EDUCATION. It is the job of the attorney to educate the client so that he or she fully understands what they are signing and what the documents will accomplish. There are no dumb questions and the attorney must be thorough in his explanation. 4. FUNDING AND THE FUTURE. First, the attorney should assist the client in allocating the assets between the trust of the husband and the trust of the wife. This is one of the most important aspects of a good estate plan. The attorney must understand the income tax consequences of placing an asset in one trust or the other. Equality of valuation is essential for the best income and estate tax minimization. Funding of the trust is a very important part of the process. This is work, but the attorney needs to assist and monitor the process and verify that all assets have made their way into the trust. Why My Job, Your Job have a trust, if you have (HIPAA) was implemented. This is the law that to go through the prevents banks and hospitals from divulging any probate process when information about you unless you have authorized you die. Many law firms it in writing. If the powers that you currently drop the ball on this have do not have this provision within the subject and give the documents, you may find that the institutions client a letter on how to will not speak to the people you have otherwise fund assets and close authorized. the file. They leave this 5. The Trust code changed dramatically in 2006. funding process up to The documents you now have may not contain the client who may or may not complete the the proper language to accomplish your wishes. process properly. 6. You must update and stay current both as to THE CLIENT the law and as to your personal circumstances. It 1. It is the job of the client to first contact the is sad to see bad and unintended consequences attorney and then to give the attorney all of the because of the lack of updating and staying facts needed to complete the estate plan. The current. Take a moment to review. Jeff Roth is a partner with Forrest Bacon and client must trust the attorney and divulge all of his assets. He must also alert the attorney as to David Bacon of the firm ROTH and BACON with any family problems that need planning attention. offices in Port Clinton, Upper Sandusky and The attorney can usually protect the asset and the Marion, Ohio. Mr. Roth is also licensed and child, if he is made aware of the problem. If the practices in Florida. His practice is limited to son has a high potential for a divorce in the near wealth strategy planning and elder law in both future, then the attorney should be made aware states. Nothing in this article is intended for, nor and plan around this problem. If a child has should be relied upon as individual legal advice. financial problems then giving assets outright to The purpose of this article is to help educate the him without a way to protect the assets is just public on concepts of law as they pertain to estate and business planning. Jeff Roth can be reached giving your assets away to his creditors. 2. Your job is also to assist in the planning at ohiofl This e-mail address is being protected from spambots. You need JavaScript enabled to view it (telephone: 419-732process and take charge of funding into the trust. 9994) copyright@Jeffrey P. Roth 2009. You must go the extra mile to secure the change of title so that your children will have an easy time transferring to the next generation. 3. After the trust is completed and funded, it is the job of the client to keep the trust up to date. Life goes on, people get older, get Sponsored by Tim and M.J. Timmis, Norwalk Furniture Corporation and Royce Jennings divorced, make bad to benefit FTMCʼs Pediatric Therapy Department and our Autism Spectrum Kids Support Group decisions and the provisions made today are wrong tomorrow. Keep track of named beneficiaries and update when people’s events Weather Permitting dictate the necessity. A helicopter drops pre-numbered golf balls onto a green. The ball landing closest Your favorite charity to the pin wins its “owner” the choice of a beautiful Norwalk Furniture Corporation may change or you may Chair or $500! Second closest to the pin gets the remaining prize. All net proceeds now be in a position to benefit FTMC’s Pediatric Therapy Department and our Autism Spectrum Kids Support remember them. Group. Winners need not be present, but you are welcome to stop out and share Talking about it will not the excitement. get it done. 4. As part of the The Ball Drop is part of planning process, you The 20th Annual Fisher-Titus Foundation Golf Tournament should have executed Net proceeds will benefit FTMC’s Pediatric Therapy Program. health care power of attorneys, living wills For more informaton on how to participate in the Golf Ball Drop or about the and durable power of Golf Tournament call (419) 660-2528. Ball drop entries must be received by 5 p.m., June 9. attorneys. These also should be updated. In 2003, The Health 272 Benedict Avenue, Norwalk, Ohio Insurance Portability 419-660-2528 • www.ftmc.com and Accountability Act HEADS UP! Wednesday, June 10, 12 Noon Eagle Creek Golf Club, Norwalk FORE! 8 June 2009 North Coast Business Journal www.ncbj.net Busy Season Blooming on the Peninsula The Marblehead Peninsula Chamber of continues to sponsor Cub Scout Pack 331 and have been busy earlier this season than last due Commerce has shifted into “Full Speed Ahead” as Boy Scout Troop 331 as it has since 1939. Current to the lower gas prices this summer and folks on its Second Annual Golf Outing and Spring Vice President and President for the year 2010, the peninsula are quite optimistic. But even Banquet kick off the summer and fall season’s Curt Laubner, keeps the Chamber informed and more exciting is the prospect of a busier shoulder activities. Chamber members are in high gear involved with the activities of those boys as they season than usual with two new September from the blooming of the first Lakeside Daisy to grow and develop into good citizens in our events coming to the area. the clean up from the Annual Lighthouse Festival community. The first event of the fall season is the Ohio Boat in October. Another piece of the Chamber’s work is to Week which should be of great benefit to all local The Chamber’s Second Annual Golf Outing was advertise its member’s locations on businesses. This week held May 15 with 9 teams participating. This an area map for visitors and long event is a series year’s sponsors were: Catawba Island Club, community members alike. This of nationally ranked, Magruder Hospital and The Shade Tree. This year’s map is an outstanding full televised boat races joint effort exemplifies the cooperation between color piece which is already in taking place from communities which great demand. Member August 31 to September has become a businesses and Ohio Turnpike 7. trademark of The stops have those on hand for The second event is Marblehead distribution. The Chamber the Mid Western P e n i n s u l a Board is very proud of this Birding Symposium Chamber. Ann year’s map produced by which has been in this Duez, President, Dupps Printing. area in years past but was very grateful Under the leadership of may be locating here for the hard work Ann Duez, the Chamber has on a more permanent of volunteers and joined forces with other local basis. Those folks will members of the chambers to publish an hold meetings and use golf outing facilities in Lakeside, committee. The but will be on tours day was a huge and active throughout Brenda Hollenson accept- the area September 17 success with perfect ing D.S. Kirkpatrick Award through the 20th. weather and for Community Service phenomenal prizes. Dan Parent, SuperinThe Marblehead from Kurt Laubner. Next year’s outing tendent Danbry Local Chamber has made a plans are already Schools, thanking chamstrong effort to support shaping up with ber members for continboth of these events LaFarge North ued support of scholarfor the good of its America sponsoring ship program. members as well as the the event. entire Erie Shores The annual Spring Banquet came off without Area. a hitch as members as members were treated This year’s 14th to a lovely setting and wonderful food Annual Lighthouse presented by the Catawba Island Club on Festival being held in May 21. After a rousing round of “Happy conjunction with Birthday” sung to Judge Fritz Hany, who Lakeside will be on the celebrates a big day soon, members listened Ottawa County Regional Welcome Center, grounds of Lakeside Director Larry Fletcher, accepting Busito speakers for the evening representing the once more, with 48 ness of the Year Award from Ann Duez, United States Customs and Border Patrol, Chamber President vendors already having which has recently begun to play a greater committed to attend role in the lives of those of those who work and exemplary business directory which and will once more live in this area. They encouraged community is available at chamber offices and offer food, activities involvement in policing the shores of Lake Erie at the Ottawa County Regional for children, transport by asking folks to notify them of behavior which Welcome Center. This directory to the lighthouse and seems out of the ordinary. will serve as a guide to anyone in keepers house and of This year’s Business of the Year Award recipient the area as they search for goods, course, the crafters. is the Ottawa County Regional Welcome Center products, restaurants or Corey Bammer, US Border Patrol, en- The event will be held represented by Larry Fletcher. The winner of the accommodations. This project couraging local folks to support their October 10. Chamber’s auspicious D. S. Kirkpatrick Award came to fruition through Ann’s efforts. M a r b l e h e a d honoring community service is Brenda Hollenson. efforts and those of many other Peninsula Chamber of Brenda is a former business owner, Chamber chamber members. Commerce officers are: Ann Duez, The Victorian President and has served this community in Merchants are adding stock, inns and B&Bs are Inn, President, Curt Laubner, Laubner numerous capacities over the years. fluffing pillows and restaurants are gearing up for Construction Company, Vice President, and The Marblehead Chamber of Commerce what promises to be a very busy season. Marinas Becky Price, The Shade Tree, Treasurer. www.ncbj.net North Coast Business Journal June 2009 9 Retirement & Estate Planning during administration of the estate? By avoiding the probate court, living trusts may save on the associated attorney fees and court costs. However, there are still Douglas Gildenmeister, income and estate tax returns Senior Vice President, Investments to file and legal, administrative Retirement Plan Consultant and asset transfer work to do. The Gildenmeister Wealth Management Group This claim is not fiction, of Raymond James & Associates, Inc. although it is hyperbole. Fact or fiction, living trusts Living trusts are powerful save on estate taxes? Fiction. Living trusts do estate planning tools that can help many people. Living trusts provide certain advantages that are not necessarily save federal estate taxes. Estate not available with other estate planning devices. tax saving provisions can be incorporated into Living trusts are a way to manage and control living trusts. However, those same provisions can property during life and distribute property at be incorporated into a will. Therefore, living death. They are not, however, a cure-all. Disciples trusts do not offer any inherent tax saving of the living trust abound today. They tout the advantages. Fact or fiction, living trusts are private? This advantages of living trusts with the fervor of a is largely fact. By avoiding the probate process, television evangelist. Let’s separate the facts about living trusts from some of the fiction that is you can keep the distribution of your assets private. Also, if the trust is funded (i.e. assets being advocated. First, it is necessary to understand the nature of have been transferred a living trust. Technically, living trusts are into the trust before “revocable inter vivos” trusts. If a trust is death) the size of the “revocable,” the person who establishes the trust estate can be kept quiet. can change all or any part of the trust, so long as Note, however, that that person is competent. “Inter vivos” is Latin some transfers, notably for “during life.” At death, the living trust real estate, are always becomes irrevocable. Assets owned by living public. Note also that trusts generally are not included as part of the the probate process in probate process at death. Probate is the court many states prohibits proceeding by which a deceased person’s assets outsiders from learning are gathered and distributed to his or her what assets are part of the estate’s inventory. beneficiaries. Fact or fiction, a Fact or fiction, avoiding probate is always living trust can help desirable? In a strict sense, this is fiction. Probate the event of can be an expensive and time consuming process. in incapacity? Fact, However, many states have adopted the modern Uniform Probate Code that substantially provided you have streamlines the process. Also, there are some either placed assets in trust before situations in which a probate proceeding may be the incapacity or a device desirable. Fact or fiction, living trusts always save money exists to place your Living Trusts: Fact and Fiction assets into the trust in the event of incapacity. Another device, the durable power of attorney, can be used in some cases as a less expensive alternative to the living trust when planning for incapacity. A trust is not appropriate for every individual. You should discuss the advantages of a trust with your estate planning attorney if: 1. you are the parent of minor children, 2. you desire privacy, 3. you own real property, 4. your estate is in excess of the applicable exclusion amount, and 5. you wish to avoid probate. The living trust is an important tool that provides many advantages. Living trusts are not, and never have been, a panacea. It remains important to work with an experienced estate planning attorney and evaluate all alternatives before adopting an estate planning strategy. This material was prepared by Raymond James for use by Douglas Gildenmeister, Senior Vice President, Investments of Raymond James & Associates, Member New York Stock Exchange/ SIPC. Coming in July: Focus on Milan & Willard 10 June 2009 North Coast Business Journal www.ncbj.net What’s Great at Danbury Schools? Dan Parent Superintendent Danbury Local Schools As another school year comes to a close, we would like to wish good luck to our seniors who will be graduating and moving on with their lives. Looking ahead to the 2009-10 school year, there will be many exciting changes at Danbury Local Schools. We will be adding a three year old pre school program, a four year old pre kindergarten program, and a latch key after school program to our current school curriculum. Our new three year old and four year old programs will operate in two sessions from 8:00 a.m. to 11:00 a.m. and from 12:00 p.m. to 3:00 p.m. Monday thru Friday. We are still accepting registrations for those students who qualify. Interested parents may call 419-7982261 for more information. Our after school latchkey program will run from 3:00 p.m. to 6:00 p.m. Monday thru Friday and will be available for students in grades kindergarten thru fourth grade. Students involved in the program will have a mixture of academic, physical, and social activities to meet the needs of our students and parents. Cost for the program will be $5.00 per day and interested parents may contact the elementary school office for more details At the secondary level, Danbury Local Schools has partnered with the University of Findlay to offer thirty one hours of college credit courses to our eligible students. These classes will transfer to most colleges in Ohio. The offerings include classes in English, science, math, social studies and foreign language. Students will have the chance to take over thirty hours of college credit without leaving the school. These courses are being taught by Danbury teachers who have been certified by the University of Findlay for their outstanding qualifications. A walk through the Danbury Schools will also showcase new technology that is being introduced to our staff and students. Interactive smart boards have been in installed in many of the classrooms and teachers and students have been working together to improve learning to meet the needs of all students. Students will also have access to technology in either of our two new computer labs in the High School or Middle School or by using our mobile computer lab in the elementary school. Improving technology and student access and knowledge of technology is an on going goal of the Danbury Schools. This past year we have also installed the One Call Now phone communication system that allows us to communicate with our parents in cases of emergency, school delays and closings, or just to pass on important information. A second way we have improved our communication with parents and community members is a new updated web page. Up to date information on any of the Danbury Schools, Board meetings, or PTCO booster club can be found at www.danbury.k12.oh.us Have a great summer and stop by and see the exciting things that are happening at Danbury Schools. 419.341.1117 w www.aha4creative.com e This e-mail address is being protected from spambots. You need JavaScript enabled to view it t www.ncbj.net North Coast Business Journal June 2009 11 Danbury Township Selects “The Collaborative” for Administrative Complex The Danbury Township Board of Trustees has selected The Collaborative Inc., a Toledo based architectural firm, as the architect to design the proposed new township administrative complex. Last year the trustees requested proposals from architectural design firms. Seventeen companies submitted qualifications. The trustees reviewed each proposal in depth and scored the firms on numerous requirements. The four receiving the highest rankings were personally visited by the trustees for an in-depth interview. Board president Dianne Rozak said, “It was a very complex and lengthy process to choose potential companies to interview. Each firm we visited had incredible qualities; however, The Collaborative far exceeded our expectations. Simply put, they design their projects not only for the needs of their client, but specifically to incorporate the history, culture and heritage of the particular location. They presented exactly what we were hoping to find. Their expertise in green construction, meeting the client’s needs, previous projects, balancing tradition and obtaining community input is unmatched.” During 2007 the township utilized the firm to create the master plan for Meadowbrook. The Collaborative will first interview township departments to define space needs and identify preliminary requirements. They will then create an initial conceptual design to be presented in a special public meeting for residents to provide input. Once a design is agreed upon, a final concept will be created and preliminary budgets developed. Michael Muse, AIA, architect and partner at The Collaborative said, “We are thrilled to have this opportunity to continue our relationship with Danbury Township. If community engagement during the crafting of the Meadowbrook Master Plan is any indication, we look forward to a thoughtful design process which will benefit greatly from the collective knowledge and talent of the residents of Danbury Township.” The administrative complex will be located at 310 Bridge Road (SR 269 South). The trustees will again analyze the township’s budget after the final project numbers are received in order to determine when to proceed. No additional tax dollars will be needed for the project and they will utilize the services of Ohio Capital Asset Financing to provide funding for the project. Provided all funding is available and in place, the project could break ground as early as April 2010. Congratulations! Magruder Hospital’s Emergency Department From Left to Right: Lori Hernandez, RN; Kim Weis, RN and Director of Emergency Services; Dr. Zgrabik, Medical Director of Emergency Services; Chris Campbell RN; Brian Mullins, Paramedic Ranked nationally in the 96th percentile for patient satisfaction in the emergency room. Read what some Magruder patients are saying about their care. “I felt at total ease.” “The doctor took the time to inform me of everything that was happening and my best options.” “I was seen quickly.” “Staff showed great concern and there was a high level of care and professionalism.” “Everyone was reassuring comforting and knew what they were talking about. This is why we like Magruder.” “Your doctors and nurses are great!” “Wonderful care and attitudes from all concerned.” “Someone always stopped by and gave me an update.” Patients have a choice for healthcare services. Magruder is proving to be the choice for great patient care! 12 June 2009 North Coast Business Journal www.ncbj.net DANBURY TOWNSHIP – A Special Place By Dianne Rozak, Danbury Township Trustee Danbury Township offers a well-rounded blend of history, adventure, solitude and nature. Established in 1840 as part of the Firelands area, Danbury is home to a mix of seasonal and permanent residents who are fortunate to enjoy life on the shores of Sandusky Bay and Lake Erie. Originally a community of farming, fruit growing and quarry operations, there are now many housing developments, seasonal homes and a variety of retail and service businesses, many of which are still family owned. Quaint cottages, summer campgrounds and waterfront homes attract city dwellers weary of the bright lights and bustle of large metropolitan areas. There is an endless array of activities for persons of every age including historical attractions, biking, bird watching, swimming, boating, shopping and dining. A multitude of public parks and fishing launches provide ample water access for both residents and visitors alike. The Chautauqua resort of Lakeside offers stunning Victorian charm along with spiritual renewal and unique family programs. The quaint Village of Marblehead is a central location for the Kelleys Island Ferry Boat Line, a plethora of unique shops, retail establishments and the historic Marblehead Lighthouse which is the oldest tower in continuous operation on the Great Lakes. Renowned artists in our area include Ben Richmond, Jodie McCallum, Rick Dziak and Cary Ferguson. Encompassing just 17 square miles, Danbury Township boasts the most shoreline on the entire north coast of Ohio. Lake Erie, Sandusky Bay and the inner harbors comprise over 32 miles of freshwater frontage making the Township an ideal destination for water sport activities not the least of which is world class fishing. Your visit here might include a trip to the top of the lighthouse, a perch sandwich for lunch, buying a basket of fresh peaches, a walk on the beach at East Harbor, a nature hike through Meadowbrook, shopping for distinctive gifts, a relaxing evening at a small town restaurant and a good night’s sleep at one of our many family owned lodging establishments. There is so much to see and do here that one day is never enough to enjoy everything Danbury Township has to offer. The township is fortunate to contract with both the Lakeside and Marblehead Fire Departments who provide exceptional EMS and fire protection to residents along with many educational programs. Danbury has a 24-hour full time police department that operates in conjunction with the Ottawa County Sheriff’s Department and the Village of Marblehead. Danbury Schools provide K-12 education with an excellent academic program coupled with sports and a wide array of extracurricular activities. development of Meadowbrook Marsh preserve. Located on Bayshore Road near Dempsey Access, the preserve includes 79 upland acres and 30 additional acres of dedicated wetland. A portion of the large Meadowbrook pond is owned by the township. The pond is known as a category 3 wetland which is defined as the highest and most desirable form of natural water area. Over a halfmillion dollars in federal, state and local grants have been secured by the trustees to purchase and develop the preserve. Mulched walking trails are currently in place and paved bike trails will be installed in the near future. Additional plans call for a shelter house, barrier-free playground and other low-density amenities for the public to enjoy. The township continues to provide many services to residents including four parks, recycling, ball fields, playgrounds, quarterly newsletters, township-wide cleanup weeks, citizen committees, a comprehensive website www.danburytownship.com and constant availability of its elected officials to answer resident questions and concerns. Danbury Township is indeed a special place. It is bursting full of wonderful scenery and peaceful pastimes each season of the year. Spring offers the Lakeside Daisy, beautiful budding trees, outstanding fishing and freshly tilled farmland. Summer is a hub of activity with businesses welcoming tourists, pristine waters in the Lake and Bay, serene escapes from daily life and historical sites beckoning those in search of our past. Fall brings brilliant colors, fun festivals and a growing number of visitors who seek to enjoy the quiet off season. And winter is simply spectacular for those that wish to see a picture perfect, old-fashioned town simply decorated amongst freshly fallen snow. Danbury Township has carefully controlled its growth yet is fortunate to retain an old world charm that continues to amaze visitors and residents alike. Visit us and you will agree it is such a special place you might think twice about going home! Danbury is governed by a non-partisan board of three trustees and a fiscal officer. This board has begun a long-needed project of building a new administration facility to manage the everincreasing needs for resident services as well as to house police, maintenance and administrative services all of which continues to grow. Nine acres of township-owned land on State Route 269 will accommodate the new buildings which will be designed by The Collaborative, Inc. Trustees anticipate groundbreaking in spring 2010. Another project that has been in the works since 1999 is the Serving the business needs of Ohio’s north coast for 15 years To advertise in North Coast Business Journal contact Dave at 419-734-4838. www.ncbj.net North Coast Business Journal June 2009 13 Marblehead Area Heating and Air Conditioning Firm Assists Family In Need Starcher Enterprises, LLC, a local heating, air conditioning and plumbing firm, is doing their part to help a family in need. Kyra Conrad, child of Wendy and Kory Conrad, was born April 14, 2008. She was diagnosed almost immediately with Multi-Intestinal Atresia (several areas of blockage throughout her intestine). She began life with 9 centimeters of viable intestine. Since her birth, she has endured many surgeries and treatments. She has spent her entire young life in the hospital. While it has been a difficult journey for the family, they have persevered through prayer and the support of their families and friends. The local community has been supportive, as well, hosting fundraisers for the family to help them cope with the huge medical bills that resulted from Kyra’s care. The family received good news recently: young Kyra is finally well enough to come home! While her ordeal is far from over, this is a huge step in the right direction for her. Wendy and Kory now have to prepare their home for Kyra’s arrival, as the young child has effectively no immune system right now. All of the carpeting had to be removed from the house, and they must find a new home for the family dog. Their doctor also told them that they need to install a whole house air purification system. Cue the crew from Starcher Enterprises, LLC and Wolff Brothers Supply based in Medina. Wolff Brothers is the local distributor for American Standard heating and air conditioning products. American Standard makes the “Accuclean” whole house air purifier. They agreed to provide the equipment, and Starcher Enterprises will provide the labor to install it – all at no cost to the Conrad family. “Kory and Wendy are just wonderful people,” said John Starcher, “They have dealt with so much adversity, not only now, but earlier in their lives as well. They have tackled the challenge of getting their daughter healthy head on. They have kept a positive outlook, and have absolutely refused to let this get them down. This is the least we can do to help them in their struggle. My men and I are extremely grateful to be in the position to be able to do this for them. We are grateful to the good folks at Wolff Brothers, also, for stepping up to the plate. They are a truly first class organization, and they believe in ‘paying it forward’ as much as we do.” Starcher Enterprises, LLC is in Marblehead, Ohio. Wendy Conrad has been documenting Kyra’s long journey on her blog. Read all about it at http://kyrasmiracle.blogspot. com/ N FAMILY FRIENDLY-KID SAFE EW MAKE THE SWITCH 14 June 2009 North Coast Business Journal www.ncbj.net BGSU Firelands Offers Health Care Bachelor’s Degree BGSU Firelands offers a bachelor of applied health science degree with a specialization in respiratory care. The bachelor’s degree specialization in respiratory care is the first four-year degree to be offered directly through BGSU Firelands. The degree was developed in collaboration with the BGSU Firelands Department of Applied Sciences and Bowling Green State University’s College of Health and Human Services. Bachelor’s degree coursework is available on the Huron campus and in Elyria as part of Lorain County Community College’s University Partnership. The bachelor’s degree complements the associate of applied science degree in respiratory care, a hybrid three –year program, currently offered at both the Huron campus and at LCCC. Students currently enrolled for the associate degree at either site are able to complete the bachelor’s degree with just one additional year of study through on-site and web-based courses. The bachelor’s degree in respiratory care offers students a prescribed sequence of study with specializations available in management and supervision, asthma education, critical care and transport, research and development, neonatal and pediatric respiratory care, home care, rehabilitation and public health, among others. The degree offers students to pursue further specializations and advanced study in respiratory care which will increase their marketability and provide additional chances for advancement. Many of the specializations also provide opportunities for professional credentials beyond the Certified Respiratory Therapist and Registered Respiratory Therapist. The placement rate for graduates is nearly 100%. The BGSU Firelands respiratory care program has an extensive network of 18 clinical sites ranging from Cuyahoga county’s Cleveland Clinic Foundation and Southwest General Health Care Center, to Huron county’s Fisher Titus Medical Center to Lucas county’s St. Vincent Medical Center. The respiratory care program at BGSU Firelands is fully accredited by the Commission on Accreditation of Allied Health Education Programs through the Committee on Accreditation for Respiratory Care. In 2001, the College’s program received the top accreditation rating possible and was awarded a full ten-year accreditation. The program currently exceeds all thresholds of success as established by CoARC. “The bachelor’s degree specialization in respiratory care is a unique degree for BGSU Firelands. For the first time in the College’s history, we are able to offer a bachelor’s degree available only on the BGSU Firelands campus. The opportunity to extend the bachelor’s degree coursework to associate degree students in the University Partnership is an outstanding example of the total college experience available at BGSU Firelands,” stated Interim Dean James M. Smith. Get off your ASTEROID and place your ad in this SPACE. Call Dave at 419-341-3310 or email at This e-mail address is being protected from spambots. You need JavaScript enabled to view it OUT OF THIS WORLD for ad rates that are Mercy Hospital of Willard offers specialized obstetrics and gynecology services. Women’s Healthcare Partners Woo H. Paik, MD, FACOG 1506 S. Conwell Ave. • Willard, Ohio 44890 www.ncbj.net North Coast Business Journal June 2009 15 Accounting How to Position Your Company for Greater Value Why Understanding Valuation Can Help Rosanne J. Aumiller, CPA, ABV, ASA Director with Barnes Wendling Valuation Services, Inc., If you want your business to have a long and prosperous life, you have to plan for its succession before you are ready to turn it over to the next owner. Understanding how value is measured can help you, as a business owner, to position your company in order to maximize its value to a prospective buyer. Most people understand that the stock of a public company is traded on an exchange and the price can be easily looked up at any moment. Privately owned company stock value can be determined as of a specific date by utilizing valuation methods. These include cost, income and market approaches. Valuation is about measuring risk and reward. As it relates to the equity value for a privately owned company, risk is captured in the rate of return an owner expects to be compensated for the investment. The risk measurement, or rate of return, is known as the cost of capital. A business owner who invests, say $100,000 in a privately owned business would expect a higher rate of return than one could obtain from alternative investments because of the risk inherent with generating profits for the company. Additionally, there is greater risk with a long holding period before realizing any appreciation in the stock and with no active market to sell the stock. Reward is captured in earnings. Earnings can be defined as net income, gross cash flow, EBIT, EBITDA, etc. However, earnings are better defined as net cash flow. That is the net cash flow available to a company after paying its bills and providing for reinvestment to grow the business. Net cash flow may be used to repay debt principal and interest and give the owners a return on their investment. Look at the following components of risk and reward as they relate to your business. Make adjustments when you can in order to help positively impact the risk and reward when measuring the value of your company. If you find your company facing any of these factors, what can you do to change things, knowing how it may affect the value of your business? Many businesses found that the following risks were magnified and may have been the primary factor that reduced the value of the business by increasing the risk and reducing the reward. • Heavy reliance on bank credit • Significant customer or supplier concentration • Operated in the auto or other high risk industry • Had high fixed costs or other specific risks Other factors that impact the risk and reward measurement may include: • Access to capital — can the business obtain bank financing and/or private funding? Many smaller private companies need the owners to sign personal guarantees for bank debt. • Private companies generally have a goal to minimize taxes, which is achieved by recording higher expenses to get lower net income. There may be discretionary expenses that can be added back to increase earnings to show the true economic benefit of a business. • Diversification: geographic area served, number and type of product lines, vertical integration, single or multiple locations, etc. • Reliance on key manager(s) vs. broad and seasoned management team • Growth prospects — look at historical growth rates and the causes. What does the future hold? How can the business grow both the top and bottom lines? Given the uncertainty in market conditions and our current economic crisis environment, business values are generally lower at this point in time across the board. Just as the double-digit interest rates of the 1980s came down and the dot-com bubble of the late 1990s eventually burst, this too shall pass. How long before we return to sustainability is an unknown that negatively impacts value. But understanding what others will be looking at when determining the value of a privately owned business can help you today to move in the right direction when planning for the future of your business. Rosanne J. Aumiller, CPA, ABV, ASA is a Director with Barnes Wendling Valuation Services, Inc., a subsidiary of Barnes Wendling CPAs, Inc. Rosanne has focused on the speciality area of business valuation and litigation support and has performed over 1,000 valuations engagements. Her areas of concentration include valuations for business combinations, ESOPs and healthcare. Rosanne can be contacted at This e-mail address is being protected from spambots. You need JavaScript enabled to view it or 216.566.9000. Magruder Hospital Earns Second High National Ranking Hospital earns 96th percentile for emergency department satisfaction Magruder Hospital is holding another a hospitalwide celebration this week for all of its employees, volunteers and physician offices. The last celebration, in November, happened when the hospital earned a 98th percentile national ranking for its inpatient satisfaction. This time, Magruder is celebrating earning a 96th percentile national ranking for patient satisfaction in its emergency department. “This is the second time, within six months, Magruder has achieved high national rankings for patient satisfaction, said Cliff Harmon, Magruder’s President & CEO. “While this is an obvious achievement for our employees, physicians, and volunteers, it is really an achievement for the patients that choose Magruder for healthcare services,” he added. Press Ganey, the leading patient satisfaction surveyor for hospitals across the nation, is contracted to handle Magruder’s surveys and to compare its performance with other hospitals across the nation similar in size and scope of services offered. This allows the hospital to continually monitor its progress in patient care. Kim Weis, RN, and Director of Magruder’s Emergency Services, said this achievement is something their department is striving to maintain. “It’s one thing to hit the 96th percentile once, be happy with it and move on, but our goal is to make sure our high satisfaction continues. We also want to carry this level of patient satisfaction into our new urgent care service, which just opened May 1st,” said Weis. Dr. Scott Zgrabik, Medical Director of Magruder’s Emergency Services, said he is proud of the entire staff for this achievement. “We have worked really hard to make sure we have the right tools and processes in place that will make the patient experience the best it can be in an emergency situation. This 96% percentile ranking says we are doing our job very well.” Todd Almendinger (left), Vice-President of Finance at Magruder Hospital, served cake to Ray Krofft (right), a member of Magruder’s maintenance team. The occasion was the hospital-wide celebration of its 96th percentile national ranking for patient satisfaction in the emergency department. 16 June 2009 North Coast Business Journal www.ncbj.net Take control of your print fleet, and watch your profits and productivity soar! Introducing WEATHERING THE TEST OF TIME SINCE 1970 Northwestern Ohio’s Premier Full Service Commercial and Industrial Roofing and Sheet Metal Contractor ANY ROOF - ANY SERVICE - ANY TIME optimize. manage. improve. PagePilot™ is RS’ new all-inclusive program that gives your business the control to optimize your print infrastructure, manage its print environment and improve efficiency and workflow, all while saving up to 40% annually! Call us today at 800.516.7321 for your no-obligation print assessment. J.B. & Company Inc. 100% Employee Owned service@jbroofing.org PO Box 520, Tiffin, Ohio 44883 Phone 800.472.0969 C NS Newcomer Concrete Services, Inc. Quality - Reliability - Dedication Specializing In Parking Lot/Roadway Construction Building & Grounds Maintenance Decorative Concrete Excavation 646 Townline Road 151, P.O. Box 672, Norwalk, Ohio 44857 Phone: (419) 668-2789 Fax: (419) 663-3441 www.ncbj.net North Coast Business Journal June 2009 17 18 June 2009 North Coast Business Journal www.ncbj.net The Well Booked Business By Cathy Allen When my mother retired a few yeas ago, she asked each of her four children to name our favorite book. Her intention was to use her new leisure time to learn something about each of us she might not otherwise have known. I named Stephen R. Covey’s Seven Habits as the single most important book of our time. While Franklin Covey Co. has gone on to create a massive industry of books, CDs, seminars, and planners, this 20-year old classic remains at the center of it all. Unless everything about your work and personal life is going perfectly smoothly, I encourage you to run to the nearest library or bookstore and pick this one up. You’ll be glad you did. TITLE: The Seven Habits of Highly Effective People: Restoring the Character Ethic AUTHOR: Stephen R. Covey PUBLICATION: Simon and Schuster, 1989 PRIMARY THEME/SUMMARY: Effectiveness requires not just maximum productivity; it requires a balance between productivity and productive capacity. The Seven Habits are a means for individuals and organizations to develop their capacity for effectively producing the results they desire. By committing ourselves to knowing and building our own characters, we can achieve personal mastery. Then, by understanding each individual in our lives, by attending to little things, keeping commitments, clarifying expectations, and showing personal integrity, we will realize increased desire on the part of others to cooperate with us. This is not a how-to book of techniques for making calendars or crafting the perfect to-do list. Rather, it conveys the idea that good people can achieve good results, and that people who wish to be good should take care of who they are and not just to what they do. KEY LEARNINGS • Each of us is shaped by the unique circumstances of our lives, and each of us inhabits a world filled with people who have different perceptions and ways of being. As we each seek to shape the world around us, we can begin with internal work and strive to become more reliant on timeless and universal principles. • Habit 1: Be Proactive. Individuals can choose to enlarge their Circle of Influence by focusing positive energy on the outcome they wish to produce, and by choosing to embody the change or the results they seek. • Habit 2: Begin with the End in Mind. Effectiveness requires that we organize our lives according to what we would want others to write into our obituary or remember about us when we are gone. More mundanely, each individual’s knowledge of their core purpose and goals should guide his or her choices on an annual, monthly, weekly, and daily basis. • Habit 3: Put First Things First. Here Covey describes the difference between important and unimportant tasks, and also the difference between urgent and not urgent tasks. He then suggests that effectiveness involves a shift toward tasks that are important but not urgent: prevention, relationship building, planning, and other work directly related to our personal or organizational goals. • Habit 4: Think Win/Win. Strong characters seek a life of connection to others, with deep empathy for the uniqueness of each person’s experience and value. When one engages the world from a posture of wanting what is best for every individual, and is endowed with integrity, maturity, and a belief in abundance, the effectiveness of one’s own life is enhanced. No one loses. • Habit 5: Seek First to Understand, Then to be Understood. Empathic listening is the backbone of successful interdependent living. Unless and until we genuinely listen as others speak, we cannot understand their perspective and cannot be a part of creating mutual gains. Similarly, without understanding, we cannot hope to motivate others to support our goals. • Habit 6: Synergize. The whole is greater than the sum of its parts. When groups of people put their minds together in a genuine spirit of collaboration and cooperation, outcomes can be greater than any one individual could devise or even imagine. Techniques for this can be taught and applied, but are not a substitute for the organic kind of synergy that emerges naturally when individuals are genuinely committed to a commonly-desired outcome and also to each other. • Habit 7: Sharpen the Saw. The “sharpen the saw” metaphor refers to the improvement in production capacity a lumberjack might make by taking time away from sawing to take care of his tools. Effective individuals and groups develop the habit of regularly taking time to renew the four dimensions of humanity: physical, spiritual, mental, and social/emotional. TOOLS: Covey ends each chapter with “Application Suggestions” in which he provides ideas for exercises to generate further thought. In addition, the book contains templates for planning calendars and tips for using the Franklin Covey planners that are widely available. Finally, the author includes pictorial representations of some of his major themes, for example, how the habits relate to one another. Cathy Allen is the owner of Creative Option C, LLC, a consulting firm in Port Clinton dedicated to helping groups and organizations invent solutions together. By developing feedback from stakeholders, planning strategically, and taking the time to get everyone on the same page, groups can achieve greater levels of success than they ever imagined – all while bringing projects in under budget. To learn more about how Creative Option C can help you and your organization, call 419-732-1770 or check out www. CreativeOptionC.com. Also posted there are additional book synopses and original articles. Magruder Hospital Imaging Services Rate Perfect Magruder Hospital’s Imaging Services Department recently underwent two large inspections in the same month. The department’s nuclear medicine service had an unannounced inspection by the Ohio Department of Health and the department’s mammography technology also underwent an inspection by the Department of Health and Human Services Food and Drug Administration (FDA) for the renewal of the hospital’s Mammography Quality Standards Act (MQSA) certification. Both inspections are routine. The purpose of the nuclear medicine inspection was to determine whether activities authorized by the hospital’s license were being conducted safely and in accordance with Ohio Department of Health’s rules and regulations. The nuclear medicine inspection consisted of selective examinations of procedures and representative records, standards compliance, interviews with personnel, a tour of the department, demonstrations and observations of activities in progress. The MQSA provides a general framework for ensuring national quality standards in facilities performing mammography, requires that each mammography facility be accredited and certified, and mandates that facilities will undergo annual inspections. As of April 1, 2009, only 8,764 facilities across the nation, that perform mammography services, are certified. Magruder is among these top facilities and was commended by the FDA for having no occurrences. “The Imaging Services Department was found to be in complete compliance with all of the Ohio Department of Health’s standards and the FDA,” stated Linda Badamy, Director of Imaging Services for Magruder. www.ncbj.net North Coast Business Journal June 2009 19 How to Talk PC By Don Knaur I was all set to write an article explaining Drivers and how to work with them, when an incident in the shop gave me a different topic. A potential client asked me a question and when I tried to answer her, she said that she felt stupid and hung up on me. Since this isn’t the first time I’ve heard this, I decided it was time to try to address this situation via this column. If you ask any good PC technician what is the hardest task they have to perform, they would probably say communicating with a PC user. The PC world has a language all its own, much of which is made up of acronyms such as PC or RAM. Now almost everyone knows that a PC is a Personal Computer and maybe 25% of PC users know that RAM is Random Access Memory, aka (also known as) Memory. Probably half of those people know that the more RAM a PC has, the faster it will run. These are very basic terms that are used every day to describe a PC or its performance capability. Not only are the terms basic, but also they are so basic that it is almost impossible not to use them when discussing a PC’s performance. Despite the fact I am very proficient in Computer Programming, my previous employers have placed a higher value on my ability to translate “Computerese” into English. This is a talent that is rarer than the ability to Program. While I can almost always explain to a user what is wrong with their PC in understandable English, it is almost impossible to answer questions like “how did this happen?” in simple English. At that point, the explanation usually requires an understanding of Computer Basics (how computers actually work). One of the words I hate to hear a customer use is “Stupid.” Some say they are “Computer Stupid” or worse yet, they say they feel stupid because they can’t understand the answer to their question. In the world I want to live in, “stupid” is a derogatory word and should only be used in describing politicians and/or their actions. While I don’t use the word “stupid,” I have often said the only “dumb question” is the one you don’t ask, or in other words, it is dumb not to ask a question. Many knowledgeable people are very pleased to share their knowledge with others. It makes them feel good that someone has recognized their expertise. However, they often presume a higher level of base knowledge than is reasonable which leads to misunderstandings. For example, I don’t think anyone feels “stupid” when they don’t understand a Doctor’s explanation of a medical condition. Only the Doctor has been to medical school to learn the difference between a fibroid and a tumor. So why should anyone feel stupid because they don’t know the difference between an IDE and a SATA hard drive? Only the Computer Tech needs to know this. To improve your computer knowledge, here are two basic terms and their explanations that can help you understand a great deal about computers. First, “Hertz” refers to speed and is usually referred to as Giga-hertz in today’s PC’s. The prefixes “kilo”, “mega”, “giga” and “terra” are numerical indicators meaning thousand, million, billion and trillion respectively. The term, “bytes” refers to capacity with Giga-bytes being the normal reference in the current PC generation. Naturally, the larger the number of “Hertz” or “Bytes” used in describing a PC, the better the PC. So the best way to talk PC to your technician is to be prepared for some “Computerese” in their answer. Then ask for explanations for anything you don’t understand. You should ask the tech to explain the answer to you in plain and simple terms, the way he would want a Doctor to explain a health problem to him. Don is the CWO (Chief Working Officer) of HelpDesk, Ohio, a complete computer service center, located in Suite A of the Courtlee Interiors’ Building, 2499 W. Market in Tiffin. Don has a degree in Computer Programming from Tiffin University and has been an Information Technology Professional for over 20 years. He started Help-Desk, Ohio in the spring of 1996 and opened his shop in March 2001. Don welcomes calls for advice or information at 419-448-8020. Get off the roller coaster. Providing your employees with affordable healthcare benefits can feel like a roller coaster ride. SummaCare’s proven track record of offering consistent rates can help you get off the ride! For 15 years, SummaCare has built a reputation on providing competitive, predictable health insurance rates. To learn more, call your agent today or visit www.summacare.com. 20 June 2009 North Coast Business Journal www.ncbj.net Mercy Hospital of Willard Bettcher Industries Expands Foodservice Equipment Lines Receives Mammography Purchasing the assets of Reece for preparing other fresh-breaded products Accreditation Manufacturing Company adds breading such fish filets, country fried steaks, Mercy Hospital of Willard has been awarded a three-year term of accreditation in Mammography as the result of a recent survey by the American College of Radiology (ACR). The ACR, headquartered in Reston, Va., awards accreditation to facilities for the achievement of high practice standards after a peer-review evaluation of the practice. Evaluations are conducted by board-certified physicians and medical physicists who are experts in the field. They assess the qualifications of the personnel and the adequacy of facility equipment. The surveyors report their findings to the ACR’s Committee on Accreditation, which subsequently provides the practice with a comprehensive report. The ACR is a national organization serving more than 32,000 diagnostic-interventional radiologists, radiation oncologists, and nuclear medicine and medical physicists with programs focusing on the practice of medical imaging and radiation oncology and the delivery of comprehensive health care services. Mercy Hospital of Willard would like to recognize the hard work of the mammography technologists that made this accreditation possible: Denise Fredritz R.T. (R)(M); Judy Sampson R.T. (R)(M); Connie Hernandez R.T. (R)(M); and Rhonda Peters-Cunningham R.T. (R)(M). tables and sifters to the company’s product mix. Bettcher Industries, Inc., a worldwide manufacturer of equipment for food processing and foodservice operations, announces that it has purchased the assets of Reece Manufacturing Company, Inc., a maker of breading tables and sifters used in fast food establishments and other foodservice operations. Reece products are well-established in the industry. The company’s sifters and tables have been sold to the market for more than 15 years. The company’s location in Louisville, KY has given it access to important chain operators, and these relationships have helped the company develop highly effective product designs. The most extensive demand for sifting and breading tables comes from foodservice operators who prepare and serve freshbreaded fried chicken menu items. The breading tables with sifters are also ideal vegetables, and a variety of other food items. According to Jim Wallace, Foodservice Group Director at Bettcher Industries, the Reece acquisition is part of Bettcher’s strategy to broaden its product line in support of foodservice operators that prepare and serve fresh breaded menu items. Bettcher Industries also announced that manufacture of the sifter and breading table products will move to the company’s recently expanded headquarters facility in Northeast Ohio, effective immediately. Established in 1944, Bettcher Industries, Inc. brings more than five decades of successful innovation to the food processing and foodservice industries. Bettcher Industries is an ISO 9001-certified company with manufacturing, distribution and service in more than 50 countries throughout the world. Reverse Raffle $10,000 YOU Could Win the Top Prize of Kalahari Resorts Pavilion*, 7000 Kalahari Drive, Sandusky, OH Doors open 6 pm; Dinner 6:30 pm; Drawing Starts 7:30 pm (*At rear of Kalahari complex off U.S. 250) p ) Friday, June 26, 2009 Plus Nearly 40 Other CASH Prizes, too! www.ncbj.net North Coast Business Journal June 2009 21 Sales Do Your Company's Priorities and Your Company's Pay Plan Line Up? By Roger Bostdorff When I deal with a client and they ask me to review or provide an assessment of their sales process I ask a significant amount of questions. There are several questions I always ask and this is one of them, “What are you telling your sales force?” The executives of the company typically starts telling me about the good relationship they have with their sales force, the great guys that they have employed or to the contrary they will tell me they think much of the problems or issues are due to the people they have on the team. However, none of this is really answering the question, “What are you telling your sales force?” Sales people are very interesting specimens. Successful sales people need to be very good communicators, thus good listeners. Thus, they hear the management team say to do this or that, to sell more of this product line or focus more on services. They undoubtedly understand that happier customers buy more than unhappy or less happy customers. However, the thing that gets through to them every time, the thing that communicates very clearly what the company wants the sales force to do is the sales/pay plan. I have had numerous conversations with company executives where they are wondering why something that is obviously a priority for the company, is not getting done or not getting done with a sense of urgency. This is, inspite of the fact that management has explained to the sales force that this item or service has a high priority. A good pay or commission plan needs to have three critical ingredients… 1. It needs to have a clear line of sightthe sales person needs to be able to easily calculate how many $$ they will make if they make this sale or achieve this goal. I have seen and been paid by some of the most complex commission plans in the history of business. The pay plan was so complex that the sales force did not bother to attempt to figure out how they were going to be paid. By the way, it obviously did not accomplish #2. 2. Motivational-The sales force needs to be excited about making the right things happen. If the sales force sees how they will be compensated for accomplishing these objectives and feel the harder they work the more successful they will become, it becomes a win/win for the sales force and the company. However, if the sales plan does not accomplish #1 it will never accomplish #2. 3. It needs to be in line with what the company objectives-The easy example here is that the company wants to drive more profit. However, they are paying the sales force on revenue. Therefore, the sales force is going to sell the items with the least resistance to accomplish their sales goals. These items or services undoubtedly are typically not the same ones that drive the highest profit. Thus the company is not achieving their goals but the sales force is doing exactly what the sales plan is telling them to do. There are many more examples as well where the messages may be misconstrued. It could be a new product line, a new offering, a new geography, etc. If you think about it, a company can have a very talented sales team and still not be successful relative to achieving the goals and objectives that they set forth. Besides having a talented team, this sales team needs to be on the same map and in concert with the goals and objectives of the Executives of the organization. The way to do this is to not necessarily utilize the same sales plan year in and year out. The objectives of the company may change. If they do then the sales/pay plan needs to be reviewed to insure that it is sending the correct message. When was the last time your company compared, what the sales plan was was saying, to the objectives of the company? Are the two on the same page? Roger Bostdorff is the President of B2B Sales Boost. He spent over 30 years with IBM in sales and sales management. B2B Sales Boost is a consulting company helping organizations improve their sales and overall business processes. You can find more about B2B Sales Boost on the web at www.b2bsalesboost.com or calling 419-351-4347. If you would like to receive the B2B Sales Boost Newsletter please send an email to sales@ b2bsalesboost.com. Doing it Well! Bolte Reall Estate e In 1936, Ann Bolte became the first licensed female real estate agent in the state of Ohio. With that monumental achievement, Bolte Real Estate was born Now in their fourth generation of superb real estate service—with Ann’s granddaughter Cindy as owner and her great grandchildren, Phillip and Renee, working within the business—Bolte Real Estate is truly A Heritage of Excellence. The company has grown and evolved over the years, but the spirit has always remained the same. Their personalized level of service continues to set them apart from the crowd. Though times have changed and technology is making their service better than ever, they still hold firm to the understanding that this is a people business—that their clients will always come first. That philosophy is also why Cindy Bolte does business with Croghan Colonial Bank. “I can work with local people who not only understand my business, but can also make decisions about how to support it,” said Cindy. “That’s important in any economy and especially so now.” Tell us what your business does well! Marty Folger & Dan Almendinger (419) 732-7563 Plan Well. Choose. Well. Live Well. 22 June 2009 North Coast Business Journal www.ncbj.net Firelands Regional Medical Center Nationally Recognized for Excellence in Medical Marketing Honored for advertising excellence, Firelands Regional Medical Center recently received two Aster Awards for excellence in marketing campaigns and materials: * Silver Award - Foundation for Firelands brochure * Bronze Award – Web site - www.firelands.com The Aster Awards, one of the largest competitions of its kind, is hosted by Marketing Healthcare Today and Creative Images, Inc. This elite national program recognizes outstanding healthcare professionals for excellence in their advertising/ marketing efforts. The 2009 Aster Awards consisted of approximately 3,000 entries from across America. Participant’s entries competed against similar-sized organizations in their category. Entries must score at least in the top 85% to receive an award. Judging criteria includes creativity, layout and design, functionality, message effectiveness, production quality and overall appeal. “Firelands Regional Medical Center is among the top in the nation for healthcare advertising expertise, specifically scoring in the top 12 percent. It was an honor to have Firelands Regional Medical Center participate in the 2009 Aster Awards,” said Melinda R. Lucas, Aster Awards Program Coordinator. “They exceeded the judges’ expectations.” “We are honored to be nationally recognized with two Aster Awards for our marketing and advertising materials. The purpose of these materials is to inform the community of the quality services and programs available at Firelands Regional Medical Center.” says Connie Lamb, Vice President of Marketing & Public Relations for Firelands Regional Medical Center. “To have these materials highly rated by national marketing professionals validates our ability to present these messages in an effective and appealing manner.” Downtown Fremont Take Two-Step Announces Farmer’s Markets Back In Time with “A Taste of Wine & Roses” For the fourth year in a row, the Huron Chamber of Commerce and Barnes Nursery have teamed up to present “A Taste of Wine and Roses.” The wine festival and tasting is planned from 5:30 to 8:30 p.m., Friday, June 26, at the nursery, 3511 Cleveland Road West, Huron. Celebrate Huron’s Bicentennial and catch a peek at the ARTirondack chairs, a community art project that has brought together more than two dozen area artists to use their skills with a paint brush to bring to life Huron’s rich history and scenic vistas. Enjoy Ohio’s award-winning wines, fine food and friends during Ohio Wine Month. Area wineries are making their mark in the wine industry across the U.S. Bottled wine will be available for sale from Firelands Winery, Hermes Vineyards, Matus Winery, Mon Ami and Quarry Hill Winery. Stroll through the floral wonderland on the nursery grounds and enjoy the relaxing sounds of Island Jeff’s steel drum music, while sampling some of Ohio’s finest wines and bountiful gourmet delicacies. Games, door prizes and a scavenger hunt are also planned. A commemorative etched wine glass and 10 tastes are included in the $20 pre-paid ticket. They are available at the Chamber office, 509 Huron St., 419-433-5700, at Barnes Nursery, 3511 Cleveland Road W., and the Huron Curves in Commerce Plaza. Downtown Fremont, Inc. is planning the 4th annual Fremont Farmer’s Markets on the third Saturday of each month beginning in June and running through October, 2009. Again this year, Ralph’s Joy of Living will be the name and title sponsor of the markets. Ralph’s Joy of Living and Downtown Fremont, Inc. invite all area farmers/growers, greenhouses, orchards and niche market vendors to come downtown to take advantage of this wonderful sales and advertising opportunity to sell their goods. The market will be open air sales on the streets of Downtown Fremont beginning at 9:00 a.m. All types of businesses and vendors are encouraged to join us at this rain or shine event. The fee to participate in this event is $20.00 per week. If you commit to all 5 markets, the fee is reduced to $15.00 per week, for a total of $75.00. Electricity is available for an additional fee. In addition to the market, Downtown will also be hosting special events to coincide with the hours of the market. June 20, 2009 - Farmer’s Market and The Fremont Federal Credit Union Car Show July 18, 2009 - Farmer’s Market featuring the AEP Art and Music Fest August 15, 2009 - Farmer’s Market and the Croghan Colonial Bank Creative Construction Contest September 19, 2009 - Farmer’s Market and the Carbo Forge Service Club Olympics October 17, 2009 - Farmer’s Market and the Memorial Hospital Scarecrow Decorating Contest For more information and complete rules and regulations for the market, contact Angie Morelock at 419-332-8696, or visit www.ralphsjol.com/ fremontmarket. • Computer Graphics • Layout and Artwork • Rubber Stamps • Circulars • Envelopes • Résumés • Letters • Notices • Newsletters • Books • Pamphlets • Journals • Catalog Sheets • Sales Bulletins • Letterhead • Business Stationery • Business Forms • Price Lists • Flyers • Business Cards MinutemanPress “Where Quality and Service Make the Difference!” ® 205 S.E. Catawba Rd, Suite G, Port Clinton, Ohio 43452 419-732-6673 • Fax 419-734-5382 www.ncbj.net North Coast Business Journal visited Main Street it was hoped that some would get the idea that it was a good place to start or move a business to. Both goals were met. The Main Street Farmer’s Market was very successful and businesses started to open and move to downtown. Can we say the market was influential for the increased business activity? Yes we can- especially when you compare the very little business activity the downtown area June 2009 23 Bellevue's Main Street Farmer’s Market From Richard Stegman Bellevue Chamber of Commerce The Main Street Farmer’s Market 2009 edition arrived early last month. It featured a wide variety of vendors and like last year was held in the City parking lot at the corner of Main and Sandusky Streets. The market is organized by the Downtown Committee and is sponsored by The Bellevue Gazette, Strayer Insurance and Real Estate, Golden Acorn, The Bellevue Society for the Arts and Bellevue City Schools. This year’s market is scheduled to be held on the 2nd and 4th Saturday of each coming month, until October 10th, from 9 a.m. to 1 p.m. Farmer’s markets have developed into a traditional way of selling agricultural and home manufactured products. Market produce has the reputation for being locally-grown and fresh as fresh can be. Many people believe that there is no fresher produce than one that has been picked the day before or in some cases hours before it is sold. Besides giving farmers the opportunity to sell fresh produce farmer’s markets also give people living different lifestyles, rural and urban folks, an opportunity to share life experiences. People mingling in an outdoor, festive atmosphere make for good times. The early American farmers’ markets were imitations of those held across Europe. Farmers came into town on horsedrawn wagons to sell their produce to the city folk. Some farmers would walk their wagons down city streets much like ice cream trucks do now but instead of music playing to attract customers the farmers would shout, “Fresh Produce”. As a youth I vaguely remember an older gentleman walking his worn out horse pulling a wagon full of fresh produce down West 32nd Street in the Cleveland neighborhood I called home hoping someone would stop him. The first known farmer’s market in the history of the United States was in the English colonies in 1634 under Governor John Winthrop of Boston. Since it was so successful, several years later the city decided to house the market in a more permanent wooden building and named its location, “Market Street”- which next to Main Street, became the second most popular named street in the country. Farmer’s markets as we know them really got going when the automobile became our main form of transportation. It became easier to transport produce to a wider geographic area as it became easier for people to attend the markets. Most markets started on street corners with empty dirt lots with farmers displaying produce on their truck’s tailgates. As a result, many communities either organized the markets and promoted an open air “Farmer’s Market” or they put a roof on the market and operated year long. In addition to offering farmer’s the opportunity to sell their goods, farmer’s markets offer several other business opportunities. They are a good way to get started in business and have customers determine if the product has long term potential. Certainly, not every product has farm market potential but it does seem that a lot of different ones are sold here. Markets also provide home-based entrepreneurs the chance to expand their business and help to determine if the business has potential to expand from the home base. Plus, any business can have a presence at a market with promotional tables or tents or experiment with new products to determine possible sales potential. Communities have been known to use farm markets to promote downtown and/or a specific retail area. Larger metro areas have promoted neighborhoods or retail centers with farm markets whereas smaller cities have used them to promote Main Street. In Bellevue, for example, the Downtown Committee set two goals to promote Main Street; one was to open a farm market to get people to come downtown to shop at the market as well as at other merchants; and, once people had prior to the market opening. We can also say that other factors have made a difference as well but the market certainly has made a positive contribution to increased business activity. To participate at the Main Street Farmer’s Market, please call the Bellevue Chamber of Commerce at 419.483.2182 or visit BellevueChamberofCommerce.org. 24 June 2009 North Coast Business Journal www.ncbj.net Taking the (I-Can’t-Believe-I’m-Doing-This!) Plunge: Seven Steps to Fearlessly Making a Career Change in the Down Economy If you’ve recently received a pink slip or just want to make a career change but have (for obvious reasons) resisted, Robin Fisher Roffer has some news for you: The down economy shouldn’t stand in the way of your bright future. Take a few steps to show what a fearless fish you are and you’ll be starting at a great new job before you know it. It happened. Your worst recession nightmare came true. You strolled into work securely (if unenthusiastically) employed and stumbled out, pink slip in hand, jobless in an overcrowded market. Gripped by the fear of not being able to pay the bills and worried that opportunity won’t knock twice in this down economy, you rush into the first job your quickly updated resume leads to. Sure, you might end up being just as unhappy as you were before, but at least the check coming every two weeks will keep you from becoming destitute. However, Robin Fisher Roffer stresses that even in these difficult times you shouldn’t confuse activity with progress. She says that whether you’re newly laid off or simply desperate for a career change, if you change your focus from just keeping your head above water to becoming a fearless fish and going after the job you truly want, you’ll be setting yourself up for a happier life in the long run. You’re probably thinking, But wait! Isn’t this the worst possible time to pursue the new career I’ve dreamed about? “Not at all,” says Roffer, author of The Fearless Fish Out of Water: How to Succeed When You’re the Only One Like You (Wiley, 2009, ISBN: 978-0-4703166-8-9, $24.95). “Actually, it’s the perfect time to search your soul, muster your courage, and become a fearless (career changing) fish out of water. That may mean finding your dream job, entering a new industry, or even venturing out on your own as an entrepreneur.” Despite the bad economy, Roffer stresses that opportunities do exist. That’s why she says it’s more important than ever to create a personal brand identity and to shine a light on those qualities that make you different and more desirable than the rest. Playing up what makes you special could be the very thing that gets you your next job and keeps you in business. In her new book, Roffer teaches that—contrary to popular belief—standing out is a good thing. Being different gets you noticed and it’s the first step to gaining influence. “Your unique personality, outlook, appearance, or background—really, any attribute that sets you apart—is not a liability but an asset,” says Roffer. “If you’re looking for a new job or just want to make the career change you think will make you happier, there’s never been a more important time to put your unique self out there.” Read on for Roffer’s seven steps to being a fearless fish out of water and how they can help you get the job you’ve always wanted, even in a down economy: STEP 1: Go Fishing for the Real You. No one knows what’s special about you better than you do. So, don’t squander it...focus on it! In today’s economy, there’s no room for generalists. We are in an era of specialization— where being different is good. As a free agent making a significant career change, you’ve got to put a flag in the ground and declare who you are and what you’re good at. If you haven’t done this, I promise that others have done it for you. But, they might have gotten you wrong. And, that’s the danger. “To write your next chapter, peel away all the layers you’ve built up playing the game for others and hone your skills to become an expert at something that’s valuable right now,” says Roffer. “Perhaps you’ve been in marketing at a big company and you want to break out and start your own firm. Think about what makes you special in the marketing arena and go with that. For example, maybe you can market any kind of product or service, but where you really excel is in multicultural marketing. If that’s your vein of gold, and where you can drive revenue to your client’s bottom line, then that’s where you might want to place the focus of your new business.” JUNE 20 & 21, 2009 Taking the Plunge Continued on page 25 www.ncbj.net Taking the Plunge continued from page 24 STEP 2: Use Your Differences as a Lure. If you’ve gotten the pink slip and some severance pay, the natural tendency in extraordinary economic times like these might be to just hunker down, cut back on expenses, and try to hold on to the money. Newsflash! That’s exactly the strategy that could hang you in the long run. Because if you’re not standing up, standing out, and standing for something important right now, you will become irrelevant. “Ask former colleagues, clients, customers, and friends what they think makes you positively different at work,” says Roffer. “What qualities do you possess that attract people to you and the work you produce? Use the strengths of what makes you different to find your career destiny. Choose a path that feeds your passion and builds on who you are deep inside. Don’t just do the logical thing or the expected thing. Do what resonates with your soul. When you do what you love, you’ll get positive recognition and the money will come.” North Coast Business Journal STEP 3: Find a Few Fish Like You. Next you’ll need to build relationships and make connections. Finding people who have faith in you is like finding an anchor in rough seas. Now is the time to connect with others in your situation who believe in your dream and can cheerlead you on. Start attending luncheons, trade shows, or seminars in the industry you want to be in to find people who share your passion. Find out how you can help each other get ahead in these difficult times. “Hire a business coach or find a mentor who can help you strategize your transition,” says Roffer. “Reward cheerleaders in your personal and professional circles for their loyalty and support and let go of naysayers and time wasters whose negativity will only hold you back. This is the moment to deepen positive relationships to ensure your security and your future.” STEP 4: Swim in Their Ocean Your Way. One way to differentiate yourself from the pack and stay true to the core you is by the way you dress. Put on what’s acceptable in your industry and then kick it up in unexpected ways to become unforgettable. Every great brand has packaging June 2009 25 20th Annual “Chick” Schaffner Memorial “CHICK” SCHAFFNER MEMORIAL CHARITY GOLF CLASSIC Benefiting: Event Format: 18-Hole, four-man Scramble Shotgun starts at 8:00a.m.-1:00 p.m. Awards Reception and Dinner Immediately following second shotgun. Cash bar. When: Monday, June 22, 2009 Catawba Island Club- Port Clinton, Ohio Check-in and Registration: 7:30 Morning Registration with Continental Breakfast 8:00 Morning round begins 12:00 Lunch served (both rounds) 12:30 Afternoon Registration 1:00 Afternoon round begins June 22, 2009 at the new Arthur Hills Designed 18-hole Catawba Island Club Course 8:00 a.m. and 1:00 p.m. Shotgun Starts Registration: Tee times are available on a first come first serve basis. Limited slots are available for both the morning and afternoon rounds. Confirmation of team’s tee time will be sent to each member once the completed registration form and entire team fee is received at The Beacon. 19th Hole Opens at 6:00 7:00 Dinner and Awards Activities: Hole-In-One Contest Long Drive Contest at 12:00 noon Numerous Hole Contests and Prizes Skins Game Poker Run (NEW) - $20 per player Entry Fee: $500 per foursome $125 per player Entry Fee Includes: 18-holes golf, cart, continental breakfast, lunch and dinner For additional information contact John Schaffner at The Beacon (419) 732-2154. Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it SPONSORED BY: that reflects what’s on the inside. Think in those terms the next time you go shopping. Does a dress say “school teacher” when it needs to say “business development”? Does your computer bag say “accountant” when it needs to say “web designer”? Are you wearing a golf shirt when a tie would speak volumes about your business acumen? Bottom line: Look the part you’re playing and you’ll play it better. “Once you get inside your new company, adopt the culture without getting lost in it,” says Roffer. “As a person in transition, who feels like a fish out of water, it can be deadly to get so entrenched in someone else’s culture or demands that you can’t find the real you. Instead look for what resonates with you and don’t buy into what doesn’t feel right. Stay true to your core values. If you don’t, at the end of this recession, you may not recognize yourself.” STEP 5: Put Yourself Out on the Line. Fearless fish are perfectly positioned to make a difference in the world. Think of Oprah, Bono, and Bill Gates. It’s not the wallflower who’s going to help their customers go green, or the conformist who will invent the new business model. Getting behind a cause is good for business and makes you look like a hero. Volunteer, join a board, make a major donation. “Each year a percentage of my company’s revenue goes to The Aquarium of the Pacific to save our oceans and the animals that live there,” says Roffer. “We put that fact right on our invoices. It makes our customers feel good about working with us. Figure out a way to give back as you transition to your new career. Or better yet, choose a career that is a cause! You may be paralyzed by fear and feel like every minute you need to push that rock up the hill. But shake it off. Give to others instead and watch what you receive in return.” STEP 6: Evolve by Casting a Wide Net. Conformity is not distinguishing. The way to live deeply is to keep reinventing yourself, changing with the times and with your customers. Holding onto the essential you while updating your style, your website, your advertising, and your thinking is the fastest way to the top. Step 6 of being a fearless fish asks that you use your place outside the circle to always be relevant to your company and industry. “If you’ve been pigeonholed, now is the time to change perception by learning a new language, taking classes that will sharpen your skills, becoming an apprentice to someone you aspire to be like, and polishing your web presence so that you shine online,” says Roffer. “Identify the next peak you want to climb and take the necessary steps to evolve who you are to get there. It’s about staying true to the essence of who you are, and then recasting your image to feel brand new.” STEP 7: Reel in Your Unique Power. It’s easy to succeed when things are going right. What determines real character is what you do when faced with adversity. To muster the strength to succeed, look back at other times in your life when you rose to the occasion. You’ll realize how brave you really are! “Uncertainty makes everyone question their personal value and the value of their skills,” says Roffer. “However, the fearless among us overcome these doubts by practicing their ABCs—action, belief, and courage.” “It’s time to stop wringing your hands and start raising the bar on who you can be and where you can go,” says Roffer. “The way you see yourself can either propel you forward or hold you back. When you start going after jobs, remember, the story that you tell about yourself is what others will believe. Use your unique power to make them believe that you are indispensable and that is exactly what you will be!” 26 June 2009 North Coast Business Journal www.ncbj.net Terra Nominees Recognized by Ohio Association of Community Colleges Two men who been instrumental in the growth of Terra Community College were honored by the Ohio Association of Community Colleges last month. Tom Wylie received the Distinguished Alumnus Award while former State Representative Chris Redfern received the Friend of Community Colleges Award. The recognition was part of the OACC’s spring conference in Dublin. “It is an honor to have been able to recognize these two individuals who have been such strong supporters of Terra over the years,” said Dr. Marsha S. Bordner, president of Terra. “It takes many supporters to make a college work, and these are two of the best.” Wylie is not only an alumnus of Terra, but he also served as an instructor and as the Executive Director of the Community and Industrial Development Center for four years. It was in the latter capacity, in 1997, that he earned acclaim when the center was considered one of the top three in the state for comprehensive service to Ohio businesses. The holder of two Terra degrees, Industrial Electricity in 1980 and Electronics in 1983, Wylie is currently the Vice President of Workforce Development at Northwest State Community College in Archbold. He also has a Bachelor of Science in Industrial Technology and a Master’s in Career and Technology Education, both from Bowling Green State University. Wylie and his wife, Therese, live in Archbold. They have three children, Erica, Brian and Laura. Redfern is the current chairman of the Ohio Democratic Party. He previously served as the State Representative for Ohio House District 80, and in 2003, was presented the Myrl H. Shoemaker Award for outstanding state-wide service. Terra has benefited from Redfern’s involvement in a variety of events and causes. He is an active participant in the college’s annual legislative receptions, he served as the 2005 commencement speaker, he took the role of John Kerry in a student-sponsored Kerry/ Bush debate-by-proxy in 2004, and he presented an overview on Governor Strickland’s vision for higher education in 2007. Redfern also was a staunch supporter of the development of the Associate Degree Nursing Program at Terra in 2006. “Marsha Bordner and the Terra community continue to do outstanding work,” Redfern said. “I am honored to receive this award but I recognize that it is the students and faculty of community colleges that deserve praise. Our economy, as Gov. Strickland reminds us, is driven by education. And community colleges are integral in that effort.” Redfern lives on Catawba Island with wife, Kim, and daughter, Reese. Terra, Other Institutions Receive Grant to Improve College Access A grant that Terra Community College and other education partners have received will allow the college to assist high school students with decisions and procedures that will open college access for them. The organization formed as a result of this grant will be the North Coast Center of Excellence, or NCCE. “I cannot begin to tell you how thrilled we are at Terra to help coordinate the efforts of our 25 partnering organizations,” said Dr. Marsha S. Bordner, Terra President. “We are all focused on one goal – to help local students and their families navigate the higher education system and to be successful in pursuing their career goals.” The $247,000 grant from the Ohio College Access Network (OCAN) and the Great Lakes Higher Education Guaranty Corporation will help support a regional effort in Erie, Huron, Ottawa, Sandusky and Seneca counties to assist students with access to college, career planning and financial aid awareness. The grant, funded at least through June 2010, includes not only Terra but also Bowling Green State University and its Firelands campus, Heidelberg University and Tiffin University. It will fund two regional Directors of Advising Services who will be housed at Terra and BGSU Firelands and four to six College Access Advisors who will be located at the partnering school districts. The districts involved include: Bellevue City Schools, Benton-Carroll-Salem Schools, Clyde-Green Springs Exempted Village School District, Danbury Local Schools, EHOVE Career Center, Fostoria City Schools, Fremont City Schools, Lakota Local Schools, Port Clinton City Schools, Sandusky Central Catholic Schools, Sandusky City Schools, Tiffin City Schools and Vanguard-Sentinel Career Centers. Other partners include: North Point Educational Center, Sandusky County Economic Development Corporation, the Workforce Development Council Tech Prep Consortium and WSOS CAC. Although the College Access Advisors will begin this August to work with seniors initially, they will eventually deal with students from seventh through twelfth grade in the schools. They will assist student and their parents in the following: • Choosing a career and investigating the various career opportunities at career centers and colleges. • Guiding students as they select a program or a college. • Helping students understand the value in taking the appropriate academic courses and being successful in those courses. • Doing what they need to do to apply to college (ACT or SAT tests, college applications, requesting transcripts, etc.) • Helping students to be “college ready” through activities such as ACT preparation classes or bridge courses. • Helping students understand the financial aid maze and how to research financial aid opportunities, complete the FAFSA and apply for “Last Dollar” or local scholarships. “We realize that for first generation college students, enrolling in college, finding funding for college in these tough economic times and learning how to be successful can be a daunting challenge,” said Ed Harper, the new Executive Director of the Center. “We believe that through the activities of the Center staff, we can help students to reach their career goals.” According to a report released recently by The Joyce Ivy Foundation, OCAN helps fill the gap left by overly expended high school guidance counselors. The study revealed that one-third of a counselor’s time is spent performing administrative work such as scheduling, testing management, maintaining student records and signing tardy slips. Another 40 percent of a counselor’s time is dedicated to responding to students’ immediate needs, broadbased group counseling and other activities. Furthermore, if a student does receive post-high school planning services, counselors frequently have no more than 15 minutes of individual time with non-crisis students a semester, the report stated. Terra is joining an OCAN network in which currently nearly 175 Ohio school districts are being assisted by College Access Advisors. These college advisors work with Ohio students to directly supplement the work of guidance counselors. OCAN’s goal is to help more Ohio students pursue and complete education beyond high school, with particular focus on low-income students and those who are first in their families to go to college. www.ncbj.net North Coast Business Journal June 2009 27 Tiffin’s Sarka: “…not participating in recession.” Todd Sarka owner of Sarka Sheet Metal & Fabrication Inc. and Sarka Conveyors & Automation Systems said he gave his employees a simple message recently. Various parts of the national economy may be experiencing recession, but his company does not plan to participate. Even without a federal stimulus bailout, Sarka is preparing to retain and eventually create three or four new jobs at the Tiffin-based company. In recent years, Sarka has expanded the business to include the design, construction and installation of conveyors and automated equipment. Sarka displays a map of the U.S. in his office marked with locations of Sarka equipment. The company’s equipment has been installed in companies as far away as California and Texas. “We design them, make them, paint them, program them,” Sarka said. “We do every step of it here. Sarka employs about 26 workers. Its list of services includes automation, conveyors, designing, engineering, fabricating, installation, machining, plasma/oxy fuel CNC, cutting and welding. In recent days, Sarka purchased CARHOE, with the rights to build one-of-a-kind train hopper car un-loaders. Sarka said he knows of no other company in the country that builds a similar piece of equipment. The CARHOE equipment is used to unload aggregate, bauxite, clay, gypsum, coal, limestone, magnatite, or any other products that pack or freeze inside a train hopper car while in transit. The most recent model is the CARHOE II MS. The MS is for Michigan State University. Michigan State has two CARHOES. Sarka said he is particularly excited about yet another application. He and the engineers working for him would like 85 years old. He was playing tennis in Florida with an elderly gentleman I’m friends with. He said, ‘I’m ready to sell my business. I want a young aggressive (fabrication) shop, weld shop, machine shop that can build The CARHOE complete.’ My friend told him about me, and he was calling. I thought, I don’t know. We were going gang-busters at the time.” Kanberg kept calling and a several monthslong communication was under way. “I went to Illinois twice to visit with him,” Sarka said. “I looked at everything. I looked at where they build it. I thought, this is a neat piece of equipment. The guy said, ‘I’ve got all the money I need. I just want someone to take this over who’s going to take it to the next level and keep it alive.’ It’s his baby. He was pretty upset during the closing. It’s like one of his kids, he said.” Sarka said Kanberg started the business in 1967 and has sold CARHOES across the country and in Canada. Kanberg’s business was located in Springfield, Ill. Sarka said his company already has plans to improve the CARHOE design. With the current design an operator sits at the top of the equipment and operates the controls. “I’m hoping to automate it further,” Sarka said. “I’m seeing a temperature controlled building off to the side with a wide screen monitor with a joystick running it so the operator is not sitting outside getting wet, freezing or baking in the sun. Sarka said he plans to build a CARHOE and place it outside his facility in Tiffin. He said he wants customers to be able to see what they are getting and be able to try it out. He will offer for customers to fly in from their location to Tiffin so they can run the CARHOE. to adapt the equipment to unload grain shipped in hopper cars. Grain hopper cars are built differently and not as easy to access through the top. Sarka is confident his company can find a solution. Sarka said he was not expecting to add CARHOE to his company’s products, but the deal came to him and wouldn’t go away. “He found me,” Sarka said of Jack Kanberg. “He’s “Building the North Coast” Bu ild an d ild Bu d an De sig n e as Le Chamber Discount on Commercial and Health Insurance Amy Flickinger 30 E. Main St. Norwalk www.flickinger-ins.com 419-668-4406/800-947-3700 General Contractors FOCHT CONSTRUCTION 1-888-797-7724 28 June 2009 North Coast Business Journal www.ncbj.net On The Move Poulos’ Architect Goes Green The U.S. Green Building Council has certified Greg Schmid, AIA as a LEED accredited professional. LEED (Leadership in Energy and Environmental Design) is a nationally accepted benchmark for environmentally sustainable design and construction. The council awards points to a building for sustainable sites, water efficiency, energy & atmosphere, material resources, environmental quality and innovative design. Schmid is a principal architect with the firm of Poulos + Associates Architects, Inc. in Sandusky. He resides in Perkins Twp with his wife Stacie and three children. Aha Creative Wins International Design Awards Sandusky graphic design firm, Aha Creative, received two gold awards in the 2009 Hermes Creative Awards, sponsored by the Association of Marketing and Communication Professionals (www.amcpros.com). This international awards competition is for creative professionals involved in the concept, writing and design of traditional and emerging media. Hermes Creative Awards recognizes outstanding work in the industry while promoting the philanthropic nature of marketing and communication professionals. Aha Creative received a Gold Award for the identity rebranding and logo design for the Ottawa County Transportation Agency. In addition, Aha Creative also received a Gold Award for identity, logo and web design for its pro bono work for the Port Clinton Arts Council. As part of its mission, AMCP fosters and supports the efforts of creative professionals who contribute their unique talents to public service and charitable organizations. In addition, the efforts of generous marketing and communication professionals are acknowledged through grants and special recognition. Aha Creative, owned by Amy Heflinger, recently moved into its current location at 158 E. Market Street, Sandusky, Ohio, in the historic Feick Building. Doctor Receives Certification in Advanced Trauma Life Support Fredric Itzkowitz, DO, recently received certification in Advanced Trauma Life Support. Board Certified in General Surgery and Proctology, Dr. Itzkowitz is part of North Coast Surgical Associates, is on the Medical Staff at Firelands Regional Medical Center, and serves as the Medical Director of the Level 3 Trauma Program at Firelands. The American College of Surgeons (ACS) and its Committee on Trauma (COT) have developed the Advanced Trauma Life Support (ATLS) Program specifically for doctors; a 19 hour training for the early care of trauma patients. The ATLS Program provides participants with a safe, reliable method for immediate management of the injured patient and the basic knowledge necessary to: • Access the patient’s condition rapidly and accurately • Resuscitate and stabilize the patient according to priority • Determine if the patient’s needs exceed a facility’s capacity • Arrange appropriately for the patient’s inter-hospital transfer • Assure that optimum care is provided and that the level of care does not deteriorate at any point during the evaluation, resuscitation, or transfer process Firelands Regional Medical Center was recently granted provisional status as a Level 3 Trauma Center by the Ohio Department of Health and the Ohio Department of Public Safety. As a provisional trauma designated facility, Firelands Regional Medical Center provides the immediate availability of specialized surgeons, physician specialists, anesthesiologists, nurses, resuscitation and life support equipment, and operating rooms on a 24-hour basis to care for severely injured patients. Currently, Firelands operates the largest ER in the area, seeing on average over 45,000 patients per year. Unique to this area, all patients using Firelands ER services and Emergency QuickCare services are seen by an Emergency Room Physician who is Board Certified in Emergency Medicine. Additionally, Firelands Emergency Room is the only ER in the five-county area accredited as a Chest Pain Center by the Society of Chest Pain Centers. Firelands Receives ACR Accreditation in CT Firelands Regional Medical Center has been awarded a three-year term of accreditation in Computed Tomography (CT) services as the result of a recent survey by the American College of Radiology (ACR). “This was a lengthy process and we are proud of the entire team that worked very hard to achieve this accreditation,” said Mike Vickery, Director, Radiology & Laboratory Services at Firelands Regional Medical Center. “This recognition further validates Firelands continued commitment to provide the highest quality of care to our patients.” Often called a CAT scan, computer tomography (CT) uses special x-ray equipment to image different angles of the body. A computer then processes the information to show a cross-section of tissues and organs. CT imaging shows lung, bone, soft tissue and blood vessels with great clarity, allowing radiologists to more effectively diagnose cancers, cardiovascular disease, infectious disease, trauma, stroke and musculoskeletal disorders. It is also commonly used to guide a physician when performing biopsy procedures. The ACR, headquartered in Reston, Va., awards accreditation to facilities for the achievement of high practice standards after a peer-review evaluation of the practice. Evaluations are conducted by board-certified physicians and medical physicists who are experts in the field. They assess the qualifications of the personnel and the adequacy of facility equipment. The surveyors report their findings to the ACR’s Committee on Accreditation, which subsequently provides the practice with a comprehensive report. The ACR is a national organization serving more than 32,000 diagnosticinterventional radiologists, radiation oncologists, and nuclear medicine and medical physicists with programs focusing on the practice of medical imaging and radiation oncology and the delivery of comprehensive healthcare services. CNT, Manufacturing Tech Students Earn 100% Assessment Passage Rate Students enrolled in EHOVE Career Center’s Manufacturing Tech and Computer Networking Tech Prep* programs scored 100% passage on the Ohio Career Assessment tests recently. The Ohio Department of Education testing system offers end-of-program and modular type tests for students in qualifying career-technical programs. All tests were taken online through Webxam, a Web-based administration interface. All tests are aligned to technical content standards. *Tech Prep is a partnership with BGSU Firelands in which students earn free college credits while finishing high school requirements. EHOVE’s Computer Networking students. EHOVE Career Center’s Manufacturing Tech students. www.ncbj.net North Coast Business Journal June 2009 29 GenoaBank’s Sander Wins Ottawa County Leadership Award GenoaBank Assistant Branch Manager, Brad Sander, was awarded the 2009 Ottawa County Leadership Award. Sander was presented this award for his leadership and dedication to the Ottawa County community. The award was presented at the Leadership Ottawa County Graduation dinner, held Wednesday, May 20, 2009. Sander was recognized for both his personal involvement, and the involvement of GenoaBank in community activities. Sander has acted as an example and inspiration to others while promoting positive images within the community. Leadership Ottawa County is a community leadership development program that annually brings community leaders together to exchange knowledge and learn about diverse areas of interest in the community as well as share their own unique experiences and backgrounds. “Winning the 2009 Ottawa County Leadership Award is a tremendous honor,” said Sander. “I truly am thrilled to accept this prestigious award. Being involved and giving back to the community is a way of life for the entire GenoaBank team. I’m just proud to play my part.” Another Reason to Believe in Mercy Hospital of Tiffin. Mercy welcomes Neurology Specialty Clinic to the community. Stephen Sutherland, MD Neurologist Dr. Sutherland received his medical degree from the University of Vermont and completed a Neurology Residency at the Medical Center Hospital Vermont. He also fulfilled a Fellowship in Clinical Neurophysiology at the Lahey Clinic Medical Center in Burlington, Massachusetts. Dr. Sutherland is board certified by the American Board of Electrodiagnostic Medicine and the American Board of Psychiatry & Neurology. He brings over 20 years of clinical expertise to providing excellent patient care. Dr. Sutherland will see patients on the 2nd and 4th Mondays of the month in Mercy Tiffin’s Specialty Clinic, which is located on the second floor of the Medical Office Building at 27 St. Lawrence Drive. He is based at Sutherland Neurology, Inc. in Marion. A physician referral is required. Please consult with your family physician. Erie County Summer Stimulus to Subsidize Youth Employees in Erie County Erie County youth ages 16 to 24 looking for summer employment can apply for a summer work experience with the Erie County Summer Work Stimulus (ECSWS) program. The program will assist approximately 90-100 youth with pre-employment training and a summer job. To qualify for the program, youth must meet WIA eligibility criteria including age, a defined barrier to employment, and income requirements. Youth interested in applying for ECSWS should visit the Job Store to obtain more information on how to apply. Employers interested in participating as a worksite can contact the Success for Youth Employer Coordinator at 419-624-6419. All youth wages are paid by the program and worksites must be able to provide a meaningful work experience. The Erie County Summer Stimulus program is funded by the American Recovery and Reinvestment Act and is operated by EHOVE Adult Career Center. mercyweb.org © 2009 Mercy Health Partners www.ncbj.net Get local up-to-date business news Online! 30 June 2009 North Coast Business Journal www.ncbj.net Sandusky Chamber Announces Five New Ambassadors Scott Root of Time Services, Jill Simpson of Sandco Industries, Amanda Mougey of Tranzitionz Salon & Spa, JoAnne Vollmar of ClydeFindlay Area Credit Union and Kenneth Miller of Aflac, joined the Ambassadors of the Chamber of Commerce of Sandusky County. The Ambassadors are a prestigious group of Chamber members who want to volunteer their time to be a more active member within the Chamber as well as within the Sandusky County business community. Ambassadors work with the Chamber of Commerce staff and Board of Trustees to increase membership, improve membership retention, strengthen awareness of Chamber benefits, and assist with various Chamber events. Scott Root is an Area Sales Manager of Time Services and has been with the company for 7 years. He graduated from Terra State Community College with an associate degree in Business Management and Total Quality Management. Jill Simpson is a Community Employment Manager for Sandco Industries/Sandusky County Board of MR/DD and has been with the company for over one year. She received her associate degree from Terra State Community College, her bachelor degree from Heidelberg and is a recent MBA graduate For all your Business Needs of Tiffin University. Amanda Mougey is a cosmetologist and a member of the marketing team for Tranzitionz Salon & Spa and has been with the company for five years. She is currently attending Terra State Community College. JoAnne Vollmar is Vice President, Administration Manager for Clyde-Findlay Area Credit Union and has been with the company for over 9 years. She received her Associates in marketing at Terra State Community College. Kenneth Miller is an independent agent of AFLAC and is currently working toward his Associate degree in business/marketing at Terra State Community College. • Awards Banquets • Golf Outings • Business Meetings • Sales Seminars • Lunch and Dinner Meetings • Weddings For information, contact Tom Smerillo at 419-625-5394 Membership not Required PLUM BROOK COUNTRY CLUB 3712 Galloway Rd., Sandusky • www.plumbrookcc.com EXCEEDING EXPECTATIONS THROUGH EXCEPTIONAL SERVICE. Kwest Group has the resources necessary to meet the needs of our clients, providing the best solutions for any given project. We have the right people and the right equipment to assist your organization in any of the following areas: • • • • • • Commercial Site Development Industrial Site Development Underground Utility Installation Demolition Environmental Remediation General Excavation • Shore Protection • Wetland Mitigation and Construction • Marina Construction and Maintenance • Dredging • Sheet Piling • Custom Crushing Community Hospice Care With Community Hospice Care, it’s not the destination, but the journey that matters Rebecca S. Shank, R.N. Executive Director Our mission is to provide high-quality construction services that maximize value across the board. To accomplish it, we recruit and retain the best employees available. As a result, we’re setting new standards for our people, our clients and our role within the community. Discover the difference Kwest Group can make in your next project. Proudly Serving Seneca & Huron counties since 1983 Not for Profit - No Patient ever receives a bill for our care 181 E. Perry Street; Tiffin, OH 44883 (419) 447-4040 1-800-834-8100 Community Hospice Care 960 S. Plasterbed Rd. • Port Clinton, Ohio 43452 419-734-5533 • Fax: 419-734-5534 Visit our website: www.communityhospicecare.com or contact us via email at: This e-mail address is being protected from spambots. You need JavaScript enabled to view it www.ncbj.net North Coast Business Journal June 2009 31 On The Move Sarah Maurer, Quality Assurance Coordinator in FisherTitus Medical Center’s Patient Access Department, has successfully passed the exam to become a Certified Healthcare Access Associate (CHAA). This is the only nationally recognized certification of its kind in the field of Patient Access Services. It certifies that Maurer has demonstrated knowledge in the areas of admissions and registrations, patient rights and responsibilities, customer service, insurance and financial information and laws and regulations which affect patient access services. Maurer was able to take the exam based on her experience in patient access and ability to study the required elements, which were Pre-Encounter (40%), Encounter (45%) and Future Development (15%). Maurer has been employed at Fisher-Titus Medical Center in Norwalk since 2003. As quality assurance coordinator, she checks registrations for accuracy, conveys new policies or procedures to fellow employees, writes procedures, and answers questions regarding different aspects of the registration process. Maurer also coordinates training of new employees in the Patient Access Department. Maurer resides in Norwalk with her husband Jason, twin daughters Paige and Addison, and son Hayden. Kim Bailey, pulmonary medicine coordinator at Fisher-Titus Medical Center, recently met continuing education requirements to maintain a tobacco treatment specialist certification from the Mayo Clinic. Bailey attended a two-day conference at the Mayo Clinic in April. The 16th Annual Mayo Clinic Nicotine Dependence Conference in Rochester, Minn. featured a variety of topics on smoking cessation. Attendees also reviewed the 2008 United States Public Health Service Clinical Practice Guideline on Treating Tobacco Use and Dependence. Tobacco Treatment Specialists (TTS) have been specially trained to assist individuals in quitting tobacco use such as cigarettes, cigars and smokeless tobacco. Bailey received TTS certification from the Mayo Clinic in December 2005. Tobacco Treatment Specialists are required to submit continuing education hours every two years in order to maintain their certification. Bailey of New London is a registered respiratory therapist. She has been employed at Fisher-Titus for 29 years and has been involved in tobacco education for over 15 years. She has a bachelor degree in education from the University of Toledo. Bailey is a committee member for the “Kick Some Butts” video contest. She also is active in tobacco prevention and control activities in Huron County. BUSINESS MARKETPLACE Design Build General Contractor *Butler Steel Buildings *Site Development *Concrete Work *Demolition *Fire Restoration “Committed to Excellence” CHRISTOPHER D. PALMER Branch Manager/Sales Lawyers Title Insurance Corporation 402 Columbus Avenue | Sandusky, Ohio 44870 phone: 419-626-4475 fax: 419-626-8333 toll free: 800-442-7767 mobile: 419-656-1209 email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it Abby Slemmer Mortgage Loan Originator 2374 W. State St. • Fremont, OH 43420 Phone: (419) 333-2936 Fax: (419) 355-2678 This e-mail address is being protected from spambots. You need JavaScript enabled to view it www.fremontfcu.com 419-448-1365 www.clouseconstruction.com (419) 684-5502 Fax (419) 684-5756 TOLL FREE 800-356-5125 CASTALIA TRENCHING & READY MIX, INC. EXCAVATING - BUILDING SUPPLIES READY MIX CONCRETE SINCE 1953 4814 SR 269 CASTALIA, OHIO 44824 ONE MILE SOUTH OF CASTALIA 32 June 2009 North Coast Business Journal www.ncbj.net HealthLink Your partner in reducing and preventing the obstacles to productivity. • WORK RELATED INJURY AND ILLNESS CARE • PHYSICAL EXAMS • SPECIALTY EVALUATIONS • DRUG & ALCOHOL TESTING • IMMUNIZATIONS • WELLNESS SERVICES • MEDICAL SURVEILLANCE • CONSULTING SERVICES • ON-SITE SERVICES • ACCESS TO HOSPITAL SERVICES • TRAINING HealthLink understands that every company is unique, but with every company the main objective is the same... keeping your employees healthy and productive on the job. 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